Growth,CrossChannelCreative

About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. Our Product Growth (PG) team is a rapidly scaling functional area, accelerating growth by connecting out-of-product and in-product experiences into seamless journeys that acquire, retain, and re-engage users, unlocking ChatGPT’s transformative potential in users’ daily lives. We work cross-functionally with product, engineering, design, data science, finance, and marketing to unlock scalable growth levers and deliver measurable impact across diverse markets. This team thrives on rapid testing, rigorous measurement, and creative problem solving, all while keeping user value at the center of our decision-making. About the Role You will own the performance creative system that drives user growth across both in-product and out-of-product channels. This role turns business opportunities, product understanding, user insight, and data into scalable, AI-powered creative systems across paid media (social & search), lifecycle channels (email, push), in-product surfaces, and creator/influencer collaborations. You will lead the full creative growth loop, hypothesis - brief - execution - measurement - learning - iteration - while partnering with Product and Engineering to define and build the underlying systems (e.g. dynamic content generation, automated asset production, experimentation and optimization tooling) that enable speed, personalization, and scale. You’ll work closely with Brand to stay aligned on narrative and positioning, and with internal teams, agencies, and creators to scale what works without sacrificing quality or velocity. In this role, you wi