Isla
Hospital & Health Care
Growth&CreativeMarketingGeneralist
Neural analysis suggests this role is
optimal for Mid candidates.
“Growth & Creative Marketing Generalist at Isla. Skills: Content production, Creative production, Campaign execution, Copywriting. Produce marketing assets. Write and edit copy across formats”
What You'll Achieve.
Drives results; Connect to business goals; Commercial impact of everything you make; Demonstrate measurable impact; Genuine insight into what's working and why; Connect creative decisions to business outcomes; Measure success by impact; Work directly to growth; See and feel the difference you make
Industry & Context.
Analyse campaign performance, draw out the insight, and apply it to the next one; Identify content and creative gaps; Flag UX / tech issues as you spot them; CRO thinking
What They're Looking For.
Must Have
3–5 years in a B2B marketing role with clear, hands-on ownership of content, creative, and campaign delivery, Portfolio that demonstrates both writing ability and design output, Proven, evidenced impact: you can point to campaigns or content programmes you ran and show what they achieved, Experience planning and executing campaigns end-to-end, Proven experience in paid social, website management, and events alongside core content and creative work, copywriting across formats, with a confident, adaptable brand voice, Comfortable setting up, running, and reporting on Meta paid ad campaigns at a basic to intermediate level, Solid understanding of campaign planning: objectives, audience, messaging, channel, measurement, A strong, creative, and design eye, Commercial understanding, Working knowledge of GA4, Google Ads Manager, Semrush, and basic marketing reporting, Familiarity with HubSpot or a similar CRM and marketing automation platform, Comfortable with a CMS (WordPress or similar) for content and page management
Nice to Have
A degree in Marketing, or CIM Level 6 (Diploma in Professional Marketing), as a minimum, Related degrees (Communications, Journalism) are considered, where accompanied by a marketing portfolio and track record
What You'll Do.
Produce marketing assets
Write and edit copy across formats
Maintain brand voice and visual identity
Identify content and creative gaps
Use AI tools and smart workflows
Support campaign planning and execution
Write ad copy and build creative assets
Set up campaign tracking
Analyse campaign performance
Produce post-campaign reports
and schedule social content
Monitor community engagement
Report on social media performance
Co-own CMS content updates
Build landing pages for campaigns
Liaise with web agency
Contribute to CRO thinking
Provide content and creative support for events
Help with on-the-day event coordination
Support testing and validation
Contribute to product development
Contribute to go-to-market development
Pick up broader marketing projects
How You'll Work.
Team & Collaboration
Support from the rest of the marketing team for social content; Liaise with the web agency on development work; Team Sync chat with the wider team; Low-pressure chat with the wider team; Support the team; Presentation and Q+A with CEO and Director of Marketing
Communication Scope
Copywriting across formats; Confident, adaptable brand voice; Clear post-campaign reports; Briefing the web agency; Elevator pitch submission; Screening call conversation; Team Sync chat; Hiring manager interview conversation; Presentation and Q+A
Process & Methodology
Own the content calendar, Plan, produce, and schedule content, Plan and execute integrated marketing campaigns from brief to delivery, Manage competing priorities without dropping the ball
Full Job Description
### **Growth & Creative Marketing Generalist -** B2B 🕙 Role details: This is a full-time role for 40 contracted hours per week 💷 Salary: £35,000 - £45,000 🌍 Location: Remote in the UK ### About the role We're looking for a generalist marketer who can write, design, and produce — and who understands that great creative only counts if it drives results. This is a hands-on, high-output role at the centre of our marketing function. We don't work with creative or content agencies, which means you'll be producing the work yourself: copy, social assets, campaign visuals, landing pages, email creative, and everything in between. You'll bring a strong design eye, sharp commercial instincts, and the ability to plan and execute campaigns end-to-end without handing off to someone else. Alongside owning content and creative production, you'll provide support managing social media, website, events, and broader marketing projects. This is a generalist role in a small, ambitious team where versatility is a genuine strength. One day, you might be building a campaign asset in Canva, writing a case study, and scheduling a week of social content. The next, you'll updating a landing page, reviewing paid ad performance, and briefing the web agency on a new page. You'll thrive here if you take pride in doing lots of things well, move fast without cutting corners, and care about the commercial impact of everything you make. ### What you'll be doing day to day **Content & creative production — your primary focus** * Produce marketing assets yourself: social graphics, campaign visuals, email creative, presentation decks, graphic banners, posters, infographics, one-pagers, digital ads, short-form videos, video editing, and other creative content development * Write and edit copy across all formats — blogs, case studies, social posts, email, LinkedIn newsletter, web pages, campaign collateral, and sales enablement content, as required * Own the content calendar and ensure all activity is pl
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