Airwallex
Financial Services
GrowthContentMarketingManager
“Growth Content Marketing Manager at Airwallex. Skills: Growth Content Marketing, Demand Generation Content Strategy, SEO Content Creation, Technical Product Narrative Translation, Content Performance Optimization. Own and scale Airwallex’s growth and demand generation content engine globally on the payments product.. Build Growth Content Marketing as a global discipline at Airwallex, establishing best practices, scalable processes, and a high-performing team over time.”
What You'll Achieve.
Drives qualified demand, pipeline, and revenue.; Improve ICP targeting, segmentation, messaging, and content distribution strategies.; Continuously optimize content for traffic quality, engagement, and pipeline impact.; Achieve short-term growth outcomes.; Invest in evergreen content, topical authority, and durable demand.
Industry & Context.
Dig deep with curiosity; Make decisions from first principles; Use AI to work smarter and solve problems faster; Tackle complex, high‑visibility problems
What They're Looking For.
Must Have
6+ years of experience in growth content marketing, demand gen content, or SEO-led content roles, preferably at a high-growth B2B technology company., A proven track record of creating content that drives measurable business outcomes across the funnel—from traffic to MQLs to pipeline., Exceptional writing and editing skills, with the ability to explain technical products, platforms, or workflows clearly and credibly., understanding of SEO fundamentals, including keyword intent, on-page optimization, internal linking, and content clustering., A data-driven mindset, with the ability to analyze content performance and optimize based on results—not just instincts., Experience partnering cross-functionally with Product Marketing, Product, SEO, Performance, and Lifecycle teams., Comfort working in a fast-paced, global environment and communicating progress and impact to key stakeholders., Experience managing freelancers or agencies and holding them to a high bar for quality and performance., Familiarity with common CMS, SEO, analytics, and experimentation tools (e. g. , Webflow/WordPress, GSC, GA4, Ahrefs).
What You'll Do.
Own and scale Airwallex’s growth and demand generation content engine globally on the payments product., Build Growth Content Marketing as a global discipline at Airwallex, establishing best practices, scalable processes, and a high-performing team over time., Own the end-to-end demand gen content strategy, spanning SEO, gated assets, mid-funnel conversion content, and product-led narratives., Write, edit, and ship high-impact content including: SEO pillar pages, cluster articles, and comparison content
Ebooks, whitepapers, and long-form guides
One-pagers, solution briefs, and product explainers., Hold a high bar for content quality and technical accuracy, ensuring clarity without oversimplifying complex concepts., Build a structured experimentation mindset—scaling what performs, refreshing or retiring what doesn’t., Balance short-term growth outcomes with longer-term investments in evergreen content, topical authority, and durable demand.
How You'll Work.
Team & Collaboration
Work closely with global and regional teammates across Growth, Product Marketing, Product, SEO, Performance Marketing, and Lifecycle.; Partner deeply with Product Marketing and Product to translate launches, features, APIs, and workflows into content that is searchable, understandable, and sellable.; Work closely with SEO and Performance Marketing to align content with keyword intent, funnel stages, and conversion goals.; Communicate progress and impact to key stakeholders.
Communication Scope
Exceptional writing and editing skills; Ability to explain technical products, platforms, or workflows clearly and credibly; Communicating progress and impact to key stakeholders
Process & Methodology
Managing freelancers or agencies
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