Velera
Finance / FinServ
GrowthCommercializationLead
“Growth Commercialization Lead at Velera. Skills: Growth Commercialization, Market introduction, Scaling new products, Go-to-market strategies, Sales readiness, Messaging, Positioning, Demand generation, Sales planning, Pricing, Packaging. Leading the successful market introduction and scaling of new products and services by aligning sales, client engagement, and go-to-market strategies.. Serving as the bridge between product development and revenue teams, ensuring new offerings meet market needs”
What You'll Achieve.
Successful market introduction and scaling of new products and services; Maximize the impact of commercialization efforts; Ensure new offerings meet market needs, are commercially viable, and are effectively adopted by customers.
Industry & Context.
This role is currently not eligible for sponsorship.
What They're Looking For.
Must Have
Bachelor’s degree (Business Administration, Marketing, Communications or similar) or an equivalent combination of education and experience is required., 7+ years of experience in sales, commercial strategy, account management, or product commercialization., Proven experience launching new products or services in a B2B or B2C environment., cross-functional leadership and project management skills., Excellent communication and relationship-building abilities., Experience working in a matrixed organization with cross-functional teams., Familiarity with CRM and sales enablement platforms (e. g. , Salesforce, HubSpot, Highspot)., Experience with pricing strategy, value-based selling, or consultative sales models., Ability to balance strategic planning with hands-on execution.
What You'll Do.
Leading the successful market introduction and scaling of new products and services by aligning sales
and go-to-market strategies.
Serving as the bridge between product development and revenue teams
ensuring new offerings meet market needs
are commercially viable
and are effectively adopted by customers.
Supporting commercialization efforts for new products
and solutions across the organization.
Defining sales readiness criteria and ensuring revenue teams are equipped with training
and value propositions for successful launch.
Coordinating go-to-market execution between sales and product teams to ensure seamless transitions from development to sales.
Identifying key target segments and contributing to sales planning
and packaging strategies.
Assisting account management teams in understanding new offerings and articulating value to existing clients.
Partnering with account teams to identify early adopters and strategic launch partners for new initiatives.
Establishing and maintaining a client feedback loop to inform Growth Team members and guide continuous improvement.
Performing all other duties as assigned.
How You'll Work.
Team & Collaboration
Works closely with sales, marketing, product, and customer success teams to maximize the impact of commercialization efforts.; Collaborates with marketing to develop effective messaging, positioning, and demand generation strategies.; Coordinates go-to-market execution between sales and product teams.; Assists account management teams in understanding new offerings and articulating value to existing clients.; Partners with account teams to identify early adopters and strategic launch partners for new initiatives.; Establishes and maintains a client feedback loop to inform Growth Team members and guide continuous improvement.; Experience working in a matrixed organization with cross-functional teams.
Communication Scope
Excellent communication and relationship-building abilities.
Process & Methodology
cross-functional leadership and project management skills.
Applying for this Growth Commercialization Lead role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Workday
- Workday has a multi-step form — save your progress after every section.
- "Apply With LinkedIn" can fail or lose data; manual entry is more reliable.
- Watch for the "Submit for Review" final step — hitting "Save" alone does not submit.
- Job requisition numbers are useful when following up with HR by email.
ANONYMOUS · UNFILTERED
What do employees actually say about Velera?
Real rants from real employees. Read before you apply.