Velera
Finance / FinServ
GrowthCommercializationLead
Neural analysis suggests this role is
optimal for Mid candidates.
“Growth Commercialization Lead at Velera. Skills: Growth Commercialization, Market introduction, Scaling new products, Go-to-market strategies, Sales readiness, Messaging, Positioning, Demand generation, Sales planning, Pricing, Packaging. Leading the successful market introduction and scaling of new products and services by aligning sales, client engagement, and go-to-market strategies.. Serving as the bridge between product development and revenue teams, ensuring new offerings meet market needs”
What You'll Achieve.
Successful market introduction and scaling of new products and services; Maximize the impact of commercialization efforts; Ensure new offerings meet market needs, are commercially viable, and are effectively adopted by customers.
Industry & Context.
This role is currently not eligible for sponsorship.
What They're Looking For.
Must Have
Bachelor’s degree (Business Administration, Marketing, Communications or similar) or an equivalent combination of education and experience is required., 7+ years of experience in sales, commercial strategy, account management, or product commercialization., Proven experience launching new products or services in a B2B or B2C environment., cross-functional leadership and project management skills., Excellent communication and relationship-building abilities., Experience working in a matrixed organization with cross-functional teams., Familiarity with CRM and sales enablement platforms (e. g. , Salesforce, HubSpot, Highspot)., Experience with pricing strategy, value-based selling, or consultative sales models., Ability to balance strategic planning with hands-on execution.
What You'll Do.
Leading the successful market introduction and scaling of new products and services by aligning sales
and go-to-market strategies.
Serving as the bridge between product development and revenue teams
ensuring new offerings meet market needs
are commercially viable
and are effectively adopted by customers.
Supporting commercialization efforts for new products
and solutions across the organization.
Defining sales readiness criteria and ensuring revenue teams are equipped with training
and value propositions for successful launch.
Coordinating go-to-market execution between sales and product teams to ensure seamless transitions from development to sales.
Identifying key target segments and contributing to sales planning
and packaging strategies.
Assisting account management teams in understanding new offerings and articulating value to existing clients.
Partnering with account teams to identify early adopters and strategic launch partners for new initiatives.
Establishing and maintaining a client feedback loop to inform Growth Team members and guide continuous improvement.
Performing all other duties as assigned.
How You'll Work.
Team & Collaboration
Works closely with sales, marketing, product, and customer success teams to maximize the impact of commercialization efforts.; Collaborates with marketing to develop effective messaging, positioning, and demand generation strategies.; Coordinates go-to-market execution between sales and product teams.; Assists account management teams in understanding new offerings and articulating value to existing clients.; Partners with account teams to identify early adopters and strategic launch partners for new initiatives.; Establishes and maintains a client feedback loop to inform Growth Team members and guide continuous improvement.; Experience working in a matrixed organization with cross-functional teams.
Communication Scope
Excellent communication and relationship-building abilities.
Process & Methodology
cross-functional leadership and project management skills.
Full Job Description
# **Join the People Helping People** Velera is the nation’s premier payments credit union service organization (CUSO) and an integrated fintech solutions provider. The company serves more than 4,000 financial institutions throughout North America, operating with velocity to help our clients keep pace with the rapid momentum of change and fuel growth in the new era of financial services. Our purpose: We accelerate partners’ success through innovative financial technology solutions and inspired service. **The Opportunity** We are seeking a Growth Commercialization Lead who will be responsible for leading the successful market introduction and scaling of new products and services by aligning sales, client engagement, and go-to-market strategies. This role serves as the bridge between product development and revenue teams, ensuring new offerings meet market needs, are commercially viable, and are effectively adopted by customers. The role works closely with sales, marketing, product, and customer success teams to maximize the impact of commercialization efforts. **Day in the Life** * Support commercialization efforts for new products, services, and solutions across the organization. * Define sales readiness criteria and ensure revenue teams are equipped with training, tools, and value propositions for successful launch. * Collaborate with marketing to develop effective messaging, positioning, and demand generation strategies. * Coordinate go-to-market execution between sales and product teams to ensure seamless transitions from development to sales. * Identify key target segments and contribute to sales planning, pricing, and packaging strategies. * Assist account management teams in understanding new offerings and articulating value to existing clients. * Partner with account teams to identify early adopters and strategic launch partners for new initiatives. * Establish and maintain a client feedback loop to inform Growth Team members and guide continuous improvement.
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