Sift
AI-powered fraud platform
GrowthCampaignManager
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“Growth Campaign Manager at Sift. Skills: Growth marketing, Demand generation, Digital campaigns, AI-enabled workflows. Design and operate AI-powered campaign workflows. Automate targeting, personalization, content iteration, and follow-up”
What You'll Achieve.
drive web inbound lead volume; new logo acquisition; measurable pipeline impact; increase awareness; drive traffic and engagement; improve conversion; contribute to new logo pipeline; improve traffic, engagement, MQL generation, meetings, and pipeline contribution
Industry & Context.
analytical rigor; analytical orientation; experience measuring campaign performance; managing to targets; translating results into optimization plans and corrective action; identify gaps to plan; recommend adjustments
What They're Looking For.
Must Have
5+ years of experience in B2B marketing, meaningful ownership of growth marketing, demand generation, digital campaigns, Experience building AI-assisted campaign workflows or automations, Ability to write clear, effective prompts, adapt AI outputs into on-brand, high-converting campaign assets, Experience managing paid and organic digital programs, campaign activation across email, social, sponsored content, content syndication, newsletters, webinars, or related lead generation channels, Familiarity with digital/social outbound motions, coordinate campaign execution across multiple channels, project management skills, manage multiple programs simultaneously, keep stakeholders aligned, Comfort working cross-functionally with Sales, Customer Success, Product Marketing, Content, and Marketing Operations, analytical orientation, experience measuring campaign performance, managing to targets, translating results into optimization plans and corrective action, A genuine curiosity about where AI is headed in marketing, track record of adopting new tools before they become mainstream
What You'll Do.
Design and operate AI-powered campaign workflows
Increase web inbound lead volume
Serve as a central campaign operator
Develop prompt libraries
and AI-assisted briefs
Own select demand generation programs
Use AI tooling to build audience segments
Generate and test copy variants
Dynamically adapt campaigns based on performance signals
Monitor performance against campaign goals and quarterly targets
Identify gaps to plan
Recommend adjustments to improve traffic
and pipeline contribution
Support the execution of select field marketing programs
Manage external vendors and partners
Manage program budgets
How You'll Work.
Team & Collaboration
Partner closely with Growth, Content, Sales, Customer Success, Product Marketing, and Marketing Operations; Coordinate messaging, timing, budgets, audiences, and execution across stakeholders and channels; Keep stakeholders aligned; Comfort working cross-functionally with Sales, Customer Success, Product Marketing, Content, and Marketing Operations
Process & Methodology
project management skills, ability to manage multiple programs simultaneously, keep stakeholders aligned, Manage external vendors and partners, program budgets, timelines, and reporting
Full Job Description
Sift is building a safer internet, and marketing plays a critical role in how we bring that mission to market. We are looking for a Growth Campaign Manager to help drive web inbound lead volume, new logo acquisition, and measurable pipeline impact through integrated digital, social, email, third-party, and selective field marketing programs. This role is ideal for a marketer who combines digital demand generation, campaign execution, social/channel amplification, analytical rigor, and a strong AI-enabled mindset. You will help bring Sift’s thought leadership and campaign messaging to market across paid and organic channels, while using AI-enabled workflows to improve audience research, campaign planning, content iteration, testing, reporting, and execution speed. You will partner closely with Growth, Content, Sales, Customer Success, Product Marketing, and Marketing Operations to plan and execute programs that increase awareness, drive traffic and engagement, improve conversion, and contribute to new logo pipeline. WHAT YOU’LL DO - Design and operate AI-powered campaign workflows that automate targeting, personalization, content iteration, and follow-up across the full funnel. - Help increase web inbound lead volume across paid and organic digital channels, email, social, third-party programs, and relevant follow-up motions. - Serve as a central campaign operator, coordinating messaging, timing, budgets, audiences, and execution across stakeholders and channels. - Develop prompt libraries, campaign playbooks, and AI-assisted briefs that accelerate execution and improve consistency across channels. - Own select demand generation programs including third-party campaigns such as content syndication, sponsored newsletters, sponsored content, and other scalable lead generation initiatives. - Use AI tooling to build audience segments, generate and test copy variants, and dynamically adapt campaigns based on performance signals. - Monitor performance against campaign goals
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