Company
payment products
growthandbusiness-recharge&bbps
Neural analysis suggests this role is
optimal for Entry candidates.
“growth and business - recharge & bbps. Skills: growth initiatives, campaign execution, testing and optimization, analytical rigor, cross-functional collaboration. hands‑on driver of our wallet and max (rent & education) growth initiatives. take strategic briefs, execute end‑to‑end campaigns across all in‑app channels”
What You'll Achieve.
optimize for business KPIs; shift baselines on the metrics you own; drive continuous uplift; track your core kpis (e. g. , activation rates, wallet loads, rent‑payment transactions, re‑engagement)
Industry & Context.
analytical skills, with the ability to translate complex data into actionable insights; dig deep into metrics, data, and user feedback to understand what is genuinely driving or stifling growth; committed to finding the truth, regardless of preconceptions or assumptions; analytical rigor will be an essential part of your role as you analyze data to get insights, build hypotheses, identify opportunities and measure success of experiments conducted
What They're Looking For.
Must Have
6 months - 1.5 years in product management or growth roles, high energy, proven executional bias for action—comfortable owning the end‑to‑end “doer” work, analytical skills, with the ability to translate complex data into actionable insights, empathy for end consumers, with a focus on identifying and addressing their needs and pain points, attention to detail—ensuring error‑free campaign setup, excellent communication and presentation skills, with the ability to articulate complex concepts to diverse audiences, collaborative mindset and ability to juggle multiple stakeholders, comfortable working in a fast-paced, dynamic environment and managing multiple competing priorities
Nice to Have
able to navigate mixpanel (or similar) and write simple sql queries
What You'll Do.
hands‑on driver of our wallet and max (rent & education) growth initiatives
take strategic briefs
execute end‑to‑end campaigns across all in‑app channels
own a/b tests to optimize for business KPIs
launch and optimize campaigns across in‑app banners
and other owned channels
tied to business objectives
devise innovative growth campaigns that have the potential to shift baselines on the metrics you own
track your charter’s / lob’s daily / weekly performance
dig deep into metrics
and user feedback to understand what is genuinely driving or stifling growth
promote seamless integration of growth initiatives across all departments
work closely with product
and engineering teams to align on creative assets
incentive structures and work with teams on large campaigns
liaise with the business and product leads for campaign briefs
and stakeholder updates
maintain clear play‑books and campaign templates
How You'll Work.
Team & Collaboration
working closely with product, design, marketing, and rewards teams; cross‑functional collaboration: part of your mandate is to promote seamless integration of growth initiatives across all departments; work closely with product, design, marketing, and engineering teams to align on creative assets, user journeys, incentive structures and work with teams on large campaigns; liaise with the business and product leads for campaign briefs, strategic priorities, and stakeholder updates; collaborative mindset and ability to juggle multiple stakeholders
Communication Scope
excellent communication and presentation skills, with the ability to articulate complex concepts to diverse audiences
Process & Methodology
own end‑to‑end “doer” work, managing multiple competing priorities
Full Job Description
## Description about the role you will be the hands‑on driver of our wallet and max (rent & education) growth initiatives. working closely with product, design, marketing, and rewards teams, you’ll take strategic briefs, execute end‑to‑end campaigns across all in‑app channels, and own a/b tests to optimize for business KPIs. ## key responsibilities campaign creation, execution and monitoring: launch and optimize campaigns across in‑app banners, push notifications, email, and other owned channels, tied to business objectives. devise innovative growth campaigns that have the potential to shift baselines on the metrics you own track your charter’s / lob’s daily / weekly performance like a hawk and be on a continuous lookout of every incremental optimisation opportunity or any red flags that bubble up a/b testing & optimization: design, implement, and analyze a/b tests—from hypothesis through to rollout recommendations. surface learnings and iterate quickly to drive continuous uplift. truth seeking and user understanding: dig deep into metrics, data, and user feedback to understand what is genuinely driving or stifling growth. you need to be committed to finding the truth, regardless of preconceptions or assumptions. analytical rigor will be an essential part of your role as you analyze data to get insights, build hypotheses, identify opportunities and measure success of experiments conducted use mixpanel (or equivalent) and basic dashboards / sql queries to track campaign performance and user behavior. track your core kpis (e.g., activation rates, wallet loads, rent‑payment transactions, re‑engagement) with the help of analytics team cross‑functional collaboration: part of your mandate is to promote seamless integration of growth initiatives across all departments. work closely with product, design, marketing, and engineering teams to align on creative assets, user journeys, incentive structures and work with teams on large campaigns liaise with the business and produc
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