Group Product Manager
Pharma
GroupProductManager-CNS
Neural analysis suggests this role is
optimal for Mid candidates.
“Group Product Manager - CNS at Group Product Manager. Skills: Brand management, Sales and Marketing, Strategic thinking, Analytical skills, Communication Skills. Independently handle brand management responsibility for allocated brands.. Achieve top-line, market share and bottom-line targets for the brands assigned”
What You'll Achieve.
Achieve top-line, market share and bottom-line targets for the brands assigned
Industry & Context.
Problem solving and decision making skills
Travel: Yes, 25 % of the Time, Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
What They're Looking For.
Must Have
Graduate in Science / Pharmacy, MBA/PGDBA in Sales and Marketing from top school (tier 1 at least), Pharmaceutical brand management experience of at least 5 years (preferably in MNC) as Brand manager/ Sr Brand Manager, Additional exposure of sales preferred, Exposure to managing Key Accounts / dealing with Key Opinion Leaders, Experience in managing new launches
What You'll Do.
Independently handle brand management responsibility for allocated brands.
market share and bottom-line targets for the brands assigned
Develop differentiated and impactful brand campaigns
Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
Analyze market conditions and forecast sales on a regular basis
Monitor ROI on brand strategies
Monitor competitor activities
Conduct research as per the brand need (analyze customer behavior
perception-attribute mapping
etc. ) and design strategies accordingly.
Undertake feasibility analysis/ market research for new opportunities.
Develop and implement Annual Operating Plan for brand portfolio
Undertake fieldwork to capture insights
How You'll Work.
Team & Collaboration
Work effectively with creative agencies as partners; Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure implementation of designed strategies; Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement; Effectively coordinate with other functional areas within organization e. g. Medical, Training, Promo team, Supply Chain, Finance etc.; Lead Divisional initiatives which are of significant impact to the business / organization; Buddy to new brand managers in the team; Mentor/Guide to management trainees in the team
Communication Scope
Excellent Communication Skills
Process & Methodology
Planning and organizing skills for short term and long term.
Full Job Description
## **JOB DESCRIPTION:** JOB DESCRIPTION JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES: • Independently handle brand management responsibility for allocated brands. Brand portfolio to include strategically important brands of the Division • Achieve top-line, market share and bottom-line targets for the brands assigned • Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns • Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force • Analyze market conditions and forecast sales on a regular basis • Monitor ROI on brand strategies • Monitor competitor activities • Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities. • Develop and implement Annual Operating Plan for brand portfolio • Undertake fieldwork to capture insights • Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies • Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement • Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force • Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc. • Lead Divisional initiatives which are of significant impact to the business / organization • Buddy to new brand managers in the team • Mentor/Guide to management trainees in the team JOB SPECIFICATIONS: Skill, Education, Experience Education: • Graduate in Science / Pharmacy • MBA/PGDBA in Sales and Marketing from top B school (tier 1 at least) Experience: • Pharmaceutical brand management experience of at least 5 years (preferably in MNC) as Brand manager/ Sr Brand Manager • Additiona
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