Dr Reddy's Laboratories Limited
Pharmaceutical
GroupBrandManagerMintop
“Group Brand Manager - Mintop at Dr Reddy's Laboratories Limited. Skills: Brand Growth, New Product Launch, Marketing Campaigns. Drive Mega brand growth. Optimize promo spend”
What You'll Achieve.
Achieve Topline & Bottom line; Drive brand growth; Optimize promo spend for ROI; Jump in ranking; Growth more than market
Industry & Context.
What They're Looking For.
Must Have
7+ years marketing experience, B.Pharm/M.Pharm/MBA
Nice to Have
Rx brand management stint, Area/regional level sales role exposure, Exposure to medical regulation, Exposure to international geographies, Exposure to digital marketing
What You'll Do.
Drive Mega brand growth
Prepare brand wise quarterly visual aid
Evaluate draft concepts
Send visual for printing
Coordinate with printer
Coordinate logistics vendor
Communicate visual aid to field force
Prepare business plan booklet
Issue periodical circulars
Conduct quarterly briefing sessions
Conduct monthly review meetings
Allocate promotional budget
Plan quarterly inputs
Negotiate with vendors
Coordinate vendor supply
Allocate inputs geography wise
Monitor planned activities
Reorganize promoted initiatives
Identify new product launch areas
Analyze market potential
Conduct primary research
Validate product profitability
Present new product idea
Coordinate product features finalization
Prepare sales projection
Prepare sampling plan
Prepare stock allocation
Ensure proper distribution
Finalize promotional activities
Ensure regional launch meetings
Analyze SMSRC Rx trend
Drive leadership position
How You'll Work.
Team & Collaboration
Field force communication; Coordinate with finance; Coordinate with NPD; Coordinate with packaging; Coordinate with FR&D; Coordinate with SCM; Coordinate with RSMs
Communication Scope
Brand communication; Impactful communication
Process & Methodology
Project Management
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