Dr Reddy's Laboratories Limited
Pharma
GroupBrandManager
“Group Brand Manager at Dr Reddy's Laboratories Limited. Skills: Brand Strategy, Campaign Management, Growth Metrics, Product Launch. Drive Mega brand growth. Optimize promo spend”
What You'll Achieve.
Topline achievement; Bottom line achievement; Desired ROI; Improve cost without affecting top line; Achieve clarity in patient segment; Achieve clarity in launch volume; Achieve clarity in price; Validate profitability/viability; Achieve agreed timelines; Jump in ranking; Growth more than market
Industry & Context.
What They're Looking For.
Must Have
7+ years marketing experience, B.Pharm/M.Pharm/MBA
Nice to Have
Rx brand management stint, Brands >25 Cr INR, Area/regional sales role, Multiple therapy segments/products, Medical regulation exposure, International geographies exposure, Digital marketing exposure
What You'll Do.
Drive Mega brand growth
Prepare Brand Wise Quarterly Visual Aid
Evaluate draft concept
Send visual for printing
Coordinate with printer
Coordinate logistics vendor
Communicate Visual Aid to field force
Prepare business plan booklet
Prepare periodical circulars
Conduct Quarterly briefing sessions
Visit select areas for review
Inputs on timely basis
Allocate promotional budget
Plan quarterly inputs
Negotiate with vendors
Coordinate with vendor
Allocate inputs geography wise
Ensure timely dispatch
Monitor planned activities
Reorganize promoted initiatives
Identify potential areas
Analyze market potential
Conduct primary research
Validate profitability/viability
Finalize product features
Prepare sales projection
Prepare sampling plan
Prepare stock allocation
Finalize promotional activities
Ensure regional launch meetings
Analyze SMSRC Rx trend
Drive leadership position
How You'll Work.
Team & Collaboration
Cross-functional teams; Field force communication; Coordinate with printer; Coordinate logistics vendor; Coordinate with vendor; Coordinate packaging; Coordinate FR&D; Coordinate with SCM
Communication Scope
Clear communication; Impactful communication
Process & Methodology
Project Management
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