Dr Reddy's Laboratories Limited
Pharma
GroupBrandManager
Neural analysis suggests this role is
optimal for mid candidates.
“Group Brand Manager at Dr Reddy's Laboratories Limited. Skills: Brand Strategy, Campaign Management, Growth Metrics, New Product Launch. Drive Mega brand growth. Optimize promo spend”
What You'll Achieve.
Topline achievement; Bottom line achievement; Desired ROI; Achieve shared objectives; Improve cost; Jump in ranking; Growth more than market
Industry & Context.
Root cause analysis
What They're Looking For.
Must Have
7+ years marketing experience, B.Pharm/M.Pharm/MBA
Nice to Have
Rx brand management stint, Brands >25 Cr INR, Area/regional sales role, Multiple therapy segments/products, Medical regulation exposure, International geographies exposure, Digital marketing exposure
What You'll Do.
Drive Mega brand growth
Prepare Brand Wise Quarterly Visual Aid
Evaluate draft concept
Send visual for printing
Coordinate with printer
Coordinate with logistics vendor
Communicate Visual Aid to field force
Prepare business plan booklet
Prepare periodical circulars
Conduct Quarterly briefing sessions
Visit select areas for review
Promotional activities on timely basis
Allocate promotional budget
Plan quarterly inputs
Negotiate with vendors
Coordinate with vendor
Allocate inputs geography wise
Ensure timely dispatch
Monitor planned activities
Reorganize promoted initiatives
Identify potential areas
Analyze market potential
Conduct primary research
Validate profitability
Get project manager assigned
Coordinate with packaging
Finalize product features
Prepare sales projection
Prepare sampling plan
Prepare stock allocation
Finalize promotional activities
Ensure regional launch meetings
Analyze SMSRC Rx trend
Drive leadership position
How You'll Work.
Team & Collaboration
Cross-functional teams; Field force; Ad agency; Vendors; Logistics vendor; RSMs
Communication Scope
Brand communication; Impactful communication
Process & Methodology
Project Management
Full Job Description
Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait. We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries. For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets). ‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization. Key Responsibilities: Topline & Bottom line achievement - To Drive Mega b
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