Dr Reddy's Laboratories Limited

Pharma

GroupBrandManager

₹22–35L ~AI est. Hyderabad, Telangana, India FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for mid candidates.

The Brief

“Group Brand Manager at Dr Reddy's Laboratories Limited. Skills: Brand Strategy, Campaign Management, Growth Metrics, New Product Launch. Drive Mega brand growth. Optimize promo spend”

What You'll Achieve.

Topline achievement; Bottom line achievement; Desired ROI; Achieve shared objectives; Improve cost; Jump in ranking; Growth more than market

Industry & Context.

Pharma
Problems you'll solve

Root cause analysis

What They're Looking For.

Must Have

7+ years marketing experience, B.Pharm/M.Pharm/MBA

Nice to Have

Rx brand management stint, Brands >25 Cr INR, Area/regional sales role, Multiple therapy segments/products, Medical regulation exposure, International geographies exposure, Digital marketing exposure

What You'll Do.

Drive Mega brand growth

Prepare Brand Wise Quarterly Visual Aid

Evaluate draft concept

Send visual for printing

Coordinate with printer

Coordinate with logistics vendor

Communicate Visual Aid to field force

Prepare business plan booklet

Prepare periodical circulars

Conduct Quarterly briefing sessions

Visit select areas for review

Promotional activities on timely basis

Allocate promotional budget

Plan quarterly inputs

Negotiate with vendors

Coordinate with vendor

Allocate inputs geography wise

Ensure timely dispatch

Monitor planned activities

Reorganize promoted initiatives

Identify potential areas

Analyze market potential

Conduct primary research

Validate profitability

Get project manager assigned

Coordinate with packaging

Finalize product features

Prepare sales projection

Prepare sampling plan

Prepare stock allocation

Finalize promotional activities

Ensure regional launch meetings

Analyze SMSRC Rx trend

Drive leadership position

How You'll Work.

Team & Collaboration

Cross-functional teams; Field force; Ad agency; Vendors; Logistics vendor; RSMs

Communication Scope

Brand communication; Impactful communication

Process & Methodology

Project Management

Full Job Description

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait. We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries. For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets). ‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization. Key Responsibilities: Topline & Bottom line achievement - To Drive Mega b

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