GraphicDesigner(Static&Motion)

Purpose As part of the Creative Unit, you will support and execute creative tactics defined by the PODs across multiple channels, including paid media, EDMs, UI/UX landing pages, and social media content. You will work closely with Copywriters, Performance Marketers, Product Designers, and AI Engineers to translate strategic direction into high-quality, conversion-focused static and motion creatives. This is a maker’s role, not a strategist’s. It is ideal for a designer who understands what drives performance in paid media, enjoys rapid experimentation, and is motivated by producing best-in-class creatives that scale across platforms. The Graphic Designer (Static & Motion) plays a critical role in driving creative performance, innovation, and consistency across Valerie’s brand portfolio — ensuring every asset is platform-native, on-brand, and built to convert. Accountabilities - Collaborate with Creative, Product, and Performance teams to deliver high-impact paid media creatives across Valerie brands and investment portfolios. - Drive creative quality and innovation for performance campaigns, balancing speed with execution excellence. - Apply platform best practices, creative hygiene, and performance learnings consistently across outputs. - Make day-to-day creative decisions aligned with Valerie’s values, creative frameworks, and brand standards. Creative Execution (Paid Media Focus) - Translate POD briefs into high-performing static and motion creatives for paid acquisition and retention campaigns. - Produce cross-channel assets, including: - Paid social ads (Meta, TikTok, YouTube) - Short-form motion videos and animated ads - EDM and lifecycle marketing visuals - Landing page and UI/UX design components - Own execution of multiple creative variations per concept to support A/B testing and creative iteration. Ensure assets are mobile-first, thumb-stopping, and designed for performance at scale. Platform Knowledge & Creative Hygiene - Apply strong working knowledge