Pavago
Marketing and Advertising
GraphicDesigner+LandingPageDeveloper
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Graphic Designer + Landing Page Developer at Pavago. Skills: Landing page development, Conversion optimization, Creative design, UX/UI. Design ad creatives. Build landing pages”
What You'll Achieve.
Improve campaign performance; Improve engagement; Improve conversion rates; Increase lead generation; Launch landing pages quickly; Launch landing pages accurately; Ensure pages are responsive; Ensure pages are polished; Ensure pages are conversion-focused; Maintain brand consistency; Manage deliverables efficiently
Industry & Context.
Troubleshooting
What They're Looking For.
Must Have
Proficiency in Figma, Proficiency in Adobe XD, Proficiency in Sketch, Portfolio showcasing landing pages, Portfolio showcasing paid ad creatives, Portfolio showcasing digital marketing assets, Portfolio showcasing conversion-focused design, Understanding of UX/UI principles, Understanding of responsive design, Understanding of visual hierarchy, Understanding of user behavior, Hands-on experience building landing pages, Ability to design landing pages, Ability to develop landing pages, Ability to launch landing pages, Experience optimizing pages for mobile responsiveness, Experience optimizing pages for performance, Experience optimizing pages for conversions, Ability to manage multiple projects independently, Communication skills, Collaboration skills, High design standards
Nice to Have
Experience in performance marketing, Experience in growth-focused teams, Experience in paid media environments, Understanding of A/B testing, Understanding of Conversion Rate Optimization (CRO), Understanding of SEO best practices, Basic front-end development knowledge, Git/GitHub familiarity, Advanced prototyping tools familiarity, Animation or motion design familiarity
What You'll Do.
Optimize user experience
Improve conversion rates
Launch pages independently
Support growth campaigns
Support marketing campaigns
Design digital marketing assets
Design social media graphics
Design promotional graphics
Maintain visual consistency
Translate campaign messaging
Support marketing initiatives
Design modern landing pages
Design responsive landing pages
Design conversion-focused landing pages
Build pages using Webflow
Build pages using Framer
Build pages using no-code platforms
Build pages using low-code platforms
Optimize pages across desktop
Optimize pages across tablet
Optimize pages across mobile
Manage landing page launches
Improve layouts for clarity
Improve layouts for engagement
Improve layouts for conversions
Improve user flows for clarity
Improve user flows for engagement
Improve user flows for conversions
Improve page structure for clarity
Improve page structure for engagement
Improve page structure for conversions
Apply UX/UI best practices
Optimize landing pages based on insights
Optimize landing pages based on behavior
Optimize landing pages based on goals
Support CRO initiatives
Collaborate with marketing teams
Collaborate with copywriters
Collaborate with leadership
Collaborate with campaign stakeholders
Execute campaign ideas quickly
Maintain high-quality standards
Manage multiple projects
Update existing pages
Iterate on existing pages
Update creative assets
Iterate on creative assets
Launch landing pages quickly
Launch landing pages accurately
Ensure pages are responsive
Ensure pages are polished
Ensure pages are conversion-focused
Maintain brand consistency
Contribute to conversion rates
Contribute to lead generation
Contribute to campaign performance
Design ad creatives and campaign visuals
Optimize conversion flows
Collaborate with marketing teams on direction
Test responsiveness across devices
Test usability across devices
Manage design deliverables
Manage development deliverables
Create high-performing landing pages
Create marketing creatives
How You'll Work.
Team & Collaboration
Marketing teams; Copywriters; Leadership; Campaign stakeholders
Process & Methodology
Manage multiple projects, Meet deadlines
Full Job Description
### **Graphic Designer & Landing Page Developer (Conversion-Focused) – Remote | EST Preferred** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours (EST Preferred) ### **About the Role** At Pavago, one of our clients is hiring a Graphic Designer & Landing Page Developer to create high-performing creative assets and conversion-focused landing pages that directly impact campaign performance and lead generation. This is not a traditional graphic design role. You will: * Design ad creatives * Build landing pages * Optimize user experience * Improve conversion rates * Launch pages independently * Support growth and marketing campaigns This role sits at the intersection of: * Design * Performance Marketing * UX/UI * Conversion Optimization The ideal candidate understands that strong design is not just about aesthetics — it’s about driving measurable business results. If you can both design and build landing pages independently while thinking in terms of funnels, user behavior, and conversions, this role is a strong fit. ### **What You’ll Own** ### **Creative Design Execution** * Design high-performing digital marketing assets including: * Ad creatives * Social media graphics * Banners * Email visuals * Promotional graphics * Maintain strong visual consistency across campaigns and brands * Translate campaign messaging into clean, engaging, conversion-focused visuals * Support marketing initiatives with performance-oriented creative execution ### **Landing Page Design & Development** * Design modern, responsive, conversion-focused landing pages * Build and launch pages using: * Webflow * Framer * Similar no-code/low-code platforms * Ensure pages are optimized across: * Desktop * Tablet * Mobile devices * Independently manage landing page launches from concept to production ### **UX/UI & Conversion Optimization** * Improve layouts, user flows, and page structure for: * Clarity * Engagement * Conversions * Apply UX/UI best practices across: * Landing p
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