GoogleAnalyticsConsultant

**Job Description:** **About Merkle, a dentsu company** Powers the experience economy. For more than 35 years, the company has put _people_ at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit [www.merkle.com](http://www.merkle.com/) **About the Role** We are looking for a detail-oriented and analytical GA Consultant to support data-driven marketing and business decision-making through web analytics and reporting. The role will focus on implementing, monitoring, and optimizing Google Analytics (GA4) tracking frameworks to deliver actionable insights across digital campaigns and platforms. **Key Requirement** * 4 years of experience working with Web Analytics, Mobile Measurement Platforms, Tag Management Platforms, * Must have a clear understanding of Google Marketing Platform, and how to leverage the Google stack * Strong analytical, visual thinking and opportunities, analyse quantitative and qualitative data and develop actionable recommendations * Ability to clearly communicate processes **Roles & Responsibilities** * Work with the Team Lead for the analysis of highly complex data sources, identifying trends and patterns in data. * Perform root cause analysis on complex data anomalies and working closely data stewards to define best practice * Ability to develop Measurement Plans for Web & App Analytics Platforms such as Google Analyt