Pavago
Staffing and Recruiting
GoogleAdsSpecialist
Neural analysis suggests this role is
optimal for Mid candidates.
“Google Ads Specialist at Pavago. Skills: Google Ads, Performance Max, Search Ads, Lead Generation, Campaign Management, Optimization, Tracking, Analytics. own, manage, and optimize paid search campaigns. hands-on execution role”
What You'll Achieve.
Campaign performance improves consistently (CPL ↓, conversions ↑, ROI ↑); Tracking is accurate and reliable; Issues are identified and fixed proactively; Accounts are actively optimized (not on autopilot); Clear insights drive decision-making; driving measurable results; Improve Lead quality; Improve Conversion rates; Improve ROI
Industry & Context.
Troubleshoot Conversion tracking issues; Troubleshoot Data inconsistencies; Identify underperformance and take action immediately; Fix problems without being asked
Ability to work U. S. hours
What They're Looking For.
Must Have
2+ years hands-on experience with Google Ads, Active Google Ads Certification, experience with Search Ads, experience with Performance Max campaigns, experience with Google Tag Manager, experience with Google Analytics, Proven experience with lead generation campaigns, analytical mindset (data-driven decisions), Fluent English communication, Ability to work U. S. hours
Nice to Have
Google Shopping Ads, Meta Ads / Paid Social, GoHighLevel, managing multiple client accounts
What You'll Do.
and optimize paid search campaigns
hands-on execution role
actively inside accounts daily
and driving measurable results
Manage campaigns in Google Ads (Search + Performance Max)
Monitor performance using Google Analytics
Identify underperformance and take action immediately
Ensure clean attribution and accurate reporting
Build campaigns from scratch (Structure
Conduct A/B testing (ads
Conduct Keyword research
Conduct Competitor analysis
Implement tracking via Google Tag Manager and Google Analytics
Troubleshoot Conversion tracking issues and Data inconsistencies
Ensure reliable data flow across systems
Deliver weekly performance reports with insights
Communicate clearly with internal teams
How You'll Work.
Team & Collaboration
Communicate clearly with internal teams
Communication Scope
Fluent English communication; Communicate clearly with internal teams
Full Job Description
### **Google Ads Specialist (Search + Performance Max | Lead Gen Focus) – Remote** **Location:** Remote **Working Hours:** U.S. Business Hours **Contract Type:** Full-Time ### **About the Role** We’re hiring a **Google Ads Specialist** to **own, manage, and optimize paid search campaigns** across multiple client accounts. This is a **hands-on execution role** — not strategy-only. You will be actively inside accounts daily, making optimizations, fixing tracking, and driving measurable results. If you understand **how to improve CPL, troubleshoot tracking, and scale campaigns** , this role fits you. ### **What You’ll Own** ### **Campaign Management & Optimization (Daily Execution)** * Manage campaigns in Google Ads (Search + Performance Max) * Optimize: * Bids * Budgets * Keywords * Targeting * Improve: * Lead quality * Conversion rates * ROI ### **Performance Tracking & Analytics** * Monitor performance using: * Google Analytics * Analyze: * CPL (Cost per Lead) * Conversion rates * Campaign efficiency * Identify underperformance and take action immediately * Ensure clean attribution and accurate reporting ### **Campaign Setup & Testing** * Build campaigns from scratch: * Structure * Ad groups * Targeting * Ad copy * Conduct: * A/B testing (ads, landing pages, targeting) * Keyword research * Competitor analysis ### **Tracking & Technical Setup (Critical)** * Implement tracking via: * Google Tag Manager * Google Analytics * Troubleshoot: * Conversion tracking issues * Data inconsistencies * Ensure reliable data flow across systems ### **Reporting & Communication** * Deliver weekly performance reports with insights * Share: * What’s working * What’s not * What’s next * Communicate clearly with internal teams ### **What Success Looks Like** * Campaign performance improves consistently (CPL ↓, conversions ↑, ROI ↑) * Tracking is accurate and reliable * Issues are identified and fixed proactively * Accounts are actively optimized (not on autopilot) * Clear insights drive d
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