A-LIGN
Go-To-MarketProgramManager
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“Go-To-Market Program Manager at A-LIGN. Skills: Go-To-Market (GTM) program management, cross-functional coordination, stakeholder management, operational metrics, resource planning, continuous improvement. planning, coordinating, and executing cross-functional initiatives that bring products, services, or programs to market efficiently and successfully. partnering closely with Sales, Marketing, Product, Enablement, and Operations to align timelines, resources, and deliverables”
Industry & Context.
mitigate risks; proactively identifying and resolving constraints or competing priorities; lead post-program retrospectives to drive continuous improvement
What They're Looking For.
Must Have
Bachelor’s degree in business, marketing, or other relevant field, 3–5 years of experience managing complex, cross‑functional programs, preferably within a SaaS, technology, or high‑growth GTM environment, expertise in program and project management tools (e. g. , Asana) to drive execution, track dependencies, and maintain GTM operating rhythms, Hands-on experience partnering with revenue systems and data (e. g. , Salesforce), with the ability to understand pipeline, forecasting, and GTM performance metrics, Proven track record of managing senior stakeholders across Sales, Marketing, Product, Enablement, and RevOps, aligning expectations and driving accountability through execution
Nice to Have
Experience working in a high-growth, private equity-backed environment, Proven leadership in driving programs and initiatives—planning, prioritizing, communicating, and influencing stakeholders to deliver against GTM objectives, Thrives in fast-paced, high-growth environments with the agility to adapt GTM plans as business priorities, market conditions, or inputs evolve, Ability to operationalize and evangelize best practices, frameworks, and playbooks that improve GTM execution speed, consistency, and quality, Customer- and revenue-oriented mindset, ensuring GTM programs are aligned to customer needs, adoption, and measurable business impact, organizational, communication, and executive presentation skills, with the ability to synthesize complex information into clear, actionable insights, Highly collaborative approach, enabling productive working relationships and alignment with stakeholders at all levels—from individual contributors to senior leadership
What You'll Do.
and executing cross-functional initiatives that bring products
or programs to market efficiently and successfully
partnering closely with Sales
and Operations to align timelines
ensuring GTM strategies are executed on time and with precision
driving clarity and accountability across stakeholders
managing dependencies
translating strategic objectives into actionable project plans
Own end-to-end GTM programs
translating strategy into coordinated execution plans across Sales
Drive cross-functional alignment and accountability
serving as the central owner for GTM planning
multi-stream initiatives (product launches
pricing/packaging changes
campaigns) to ensure on-time
Establish and lead GTM operating cadences
including weekly execution tracking
monthly business reviews
and quarterly/annual planning cycles
Partner with functional leaders to manage resources and capacity
proactively identifying and resolving constraints or competing priorities
Build scalable GTM processes
and documentation to improve speed
and report GTM success metrics in partnership with RevOps
data-driven insights to senior leadership
Proactively manage risks and lead post-program retrospectives to drive continuous improvement across GTM execution and outcomes
How You'll Work.
Team & Collaboration
partner closely with Sales, Marketing, Product, Enablement, and Operations; drive cross-functional alignment and accountability; partner with functional leaders; partner effectively across Sales, Marketing, Product, Enablement, RevOps, and Customer teams; enable productive working relationships and alignment with stakeholders at all levels—from individual contributors to senior leadership
Communication Scope
executive presentation skills; synthesize complex information into clear, actionable insights; communicating
Process & Methodology
program and project management tools (e. g. , Asana), drive execution, track dependencies, maintain GTM operating rhythms, managing complex, cross‑functional programs, orchestrate complex, multi-stream initiatives, planning, prioritizing, communicating, influencing stakeholders, translating strategy into coordinated execution plans, creating actionable project plans
Full Job Description
About the Role The Go-To-Market (GTM) Program Manager is responsible for planning, coordinating, and executing cross-functional initiatives that bring products, services, or programs to market efficiently and successfully. You will partner closely with Sales, Marketing, Product, Enablement, and Operations to align timelines, resources, and deliverables, ensuring GTM strategies are executed on time and with precision. You will drive clarity and accountability across stakeholders, mitigate risks, manage dependencies, and translate strategic objectives into actionable project plans that support revenue growth, customer adoption, and overall business impact. Reports to Strategy & Business Operations Manager Pay Classification Full-Time, Exempt Responsibilities Own end-to-end GTM programs, translating strategy into coordinated execution plans across Sales, Marketing, Product, Enablement, RevOps, and Customer teams Drive cross-functional alignment and accountability, serving as the central owner for GTM planning, priorities, timelines, and launch readiness Orchestrate complex, multi-stream initiatives (product launches, enablement rollouts, pricing/packaging changes, campaigns) to ensure on-time, high-impact delivery Establish and lead GTM operating cadences, including weekly execution tracking, monthly business reviews, and quarterly/annual planning cycles Partner with functional leaders to manage resources and capacity, proactively identifying and resolving constraints or competing priorities Build scalable GTM processes, templates, playbooks, and documentation to improve speed, consistency, and repeatability Define, track, and report GTM success metrics in partnership with RevOps, delivering clear, data-driven insights to senior leadership Proactively manage risks and lead post-program retrospectives to drive continuous improvement across GTM execution and outcomes Minimum Qualifications EDUCATION Bachelor’s degree in business, marketing, or other relevant field EXPER
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