iHerb
health and wellness e-commerce
GlobalSr.MarketingManager
“Global Sr. Marketing Manager at iHerb. Skills: annual marketing calendar development and orchestration, integrated, customer-centric campaign development, cross-functional team collaboration, campaign performance monitoring and optimization. Own and manage the annual marketing calendar, aligning with key health and wellness moments, product launches, seasonal campaigns, and promotional events. Partner with merchandising teams to identify category priorities and translate them into compelling mar”
What You'll Achieve.
A well-structured, proactive marketing calendar that is clearly aligned with business priorities and consistently delivered on time; Seamless execution of integrated campaigns across all channels, with minimal friction between global and regional teams; cross-functional alignment, with merchandising, channel, and regional teams operating with clarity on priorities and timelines; Measurable improvements in campaign performance, including engagement, conversion, and revenue contribution; Increased efficiency in marketing processes, with streamlined workflows and improved speed-to-market; Consistent, high-quality customer experiences across all touchpoints that build trust and loyalty in the health and wellness space; Increased engagement and conversion on health content pages; High-performing product bundles and regimen-based experiences; Improved customer understanding and trust in health and wellness offerings
Industry & Context.
ability to navigate complexity
What They're Looking For.
Must Have
10+ years of experience in marketing, preferably within health & wellness e-commerce with a focus on campaign planning, integrated marketing, or program management, experience managing integrated, multi-channel marketing campaigns in a fast-paced digital environment, Proven ability to partner cross-functionally with merchandising, product, and regional teams, Deep understanding of e-commerce marketing levers, including promotions, lifecycle marketing, and digital channels, Exceptional communication and stakeholder management skills, with the ability to influence and align teams globally, project management and organizational skills, with the ability to manage multiple priorities simultaneously, Data-driven mindset with experience using performance metrics to inform decisions, Bachelor’s degree in Marketing, Business, Communications, or a related field
Nice to Have
MBA or advanced degree is a plus, Familiarity with regulatory considerations in health and wellness marketing (e.g., claims, compliance) is a plus, Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
What You'll Do.
Own and manage the annual marketing calendar
aligning with key health and wellness moments
and promotional events
Partner with merchandising teams to identify category priorities and translate them into compelling marketing plans
Collaborate with global channel teams and regional marketing teams to ensure cohesive campaign execution
Lead integrated campaign planning and execution across all digital channels
ensuring consistency in messaging and a seamless customer experience
Act as the central point of coordination across cross-functional teams
Partner with Business Intelligence to monitor and analyze campaign performance
using data and insights to optimize future marketing initiatives
Ensure marketing initiatives are aligned with brand standards
regulatory considerations
and customer trust expectations
Identify opportunities to improve processes
enhance cross-team collaboration
and scale marketing operations effectively
How You'll Work.
Team & Collaboration
Partner closely with merchandising, global channel teams, and regional marketing teams; Collaborate with global channel teams (e.g., paid media, CRMail, social, affiliates, on-site) and regional marketing teams; Act as the central point of coordination across cross-functional teams; Partner cross-functionally with merchandising, product, and regional teams; Ability to align diverse stakeholders; Ability to influence and align teams globally
Communication Scope
exceptional communicator; exceptional communication and stakeholder management skills
Process & Methodology
project management and organizational skills, ability to manage multiple priorities simultaneously, managing timelines, dependencies, and deliverables
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