Pepsi Lipton
Beverages
GlobalPerformanceMediaManager
“Global Performance Media Manager at Pepsi Lipton. Skills: performance media, digital marketing, media strategies. Lead global end to end media agenda. Define and uphold global media standards”
What You'll Achieve.
drive brand growth, penetration and commercial impact; ensuring maximum return on media investment; ensure ROI on media investment across markets; unlock incremental reach and impact
Industry & Context.
What They're Looking For.
Must Have
Experience in performance media, digital marketing or global media roles, Proven experience leading multi market media strategies and managing significant budgets, expertise across paid social and performance media, including Meta, TikTok and YouTube, solid grasp of full funnel strategy, media planning, activation and optimisation, Advanced understanding of media measurement and KPIs (e. g. reach, VTR, CPM, engagement, ROI), audience targeting and data driven decision making, A strategic yet hands on operator who is highly collaborative, influential with stakeholders and agencies, commercially focused, and comfortable operating at pace in a test and learn environment
Nice to Have
ideally within FMCG, beverages or other high scale global brands
What You'll Do.
Lead global end to end media agenda
Define and uphold global media standards
Drive market enablement and planning excellence
Own Global Paid Social programme
Embed performance led
test and learn culture
Lead media agency and partner relationships
Own media investment management
Oversee brand owned media channels
How You'll Work.
Team & Collaboration
driving cross-functional alignment across brand, insights, creative, social and agency partners; collaboration with Finance
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