Pepsi Lipton
Beverages
GlobalPerformanceMediaManager
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Global Performance Media Manager at Pepsi Lipton. Skills: Performance media, Digital marketing, Global media, Media strategy, Media planning, Media activation, Media optimisation, Media measurement, Audience targeting, Data driven decision making, Commercial focus. Lead the global end to end media agenda, from strategy and planning through to activation, optimisation and measurement, ensuring ROI on media investment across markets.. Define and uphold global media standards and governance, includ”
What You'll Achieve.
Drive brand growth, penetration and commercial impact across markets.; Ensuring maximum return on media investment.; Make Lipton Ice Tea one of the top five most talked about beverage brands globally by 2027.
Industry & Context.
What They're Looking For.
Must Have
Experience in performance media, digital marketing or global media roles, ideally within FMCG, beverages or other high scale global brands., Proven experience leading multi market media strategies and managing significant budgets, with clear accountability for performance and ROI., expertise across paid social and performance media, including Meta, TikTok and YouTube, with a solid grasp of full funnel strategy, media planning, activation and optimisation., Advanced understanding of media measurement and KPIs (e. g. reach, VTR, CPM, engagement, ROI), audience targeting and data driven decision making., A strategic yet hands on operator who is highly collaborative, influential with stakeholders and agencies, commercially focused, and comfortable operating at pace in a test and learn environment.
What You'll Do.
Lead the global end to end media agenda
from strategy and planning through to activation
optimisation and measurement
ensuring ROI on media investment across markets.
Define and uphold global media standards and governance
including planning frameworks
account structure and compliance
to ensure consistency and excellence across the JV.
Drive market enablement and planning excellence by supporting local teams with insight led media strategies
channel mix recommendations
structured planning routines and clear alignment between global direction and local execution.
Own the Global Paid Social programme
performance guardrails and best practices
and overseeing hub teams to deliver platform native
social first activation across priority markets.
Embed a performance led
test and learn culture
driving optimisation across channels
scaling high performing tactics
and accelerating innovation across emerging platforms and new media environments to unlock incremental reach and impact.
Lead media agency and partner relationships
ensuring clear briefing
aligned ways of working and consistent performance tracking across global and local agency teams.
Own media investment management
including the Global DigiHub budget
ensuring robust forecasting
governance and collaboration with Finance to prioritise spend based on performance and strategic focus.
Oversee brand owned media channels including Lipton. com website
ensuring site hygiene
effective content updates and alignment with media
brand and campaign activity.
How You'll Work.
Team & Collaboration
Driving cross-functional alignment across brand, insights, creative, social and agency partners.; Lead media agency and partner relationships, ensuring clear briefing, aligned ways of working and consistent performance tracking across global and local agency teams.; Collaboration with Finance to prioritise spend based on performance and strategic focus.
Full Job Description
**Job Title:** Global Performance Media Manager **Reports to:** Global Digital Marketing Manager **Location:** Kingston, UK **Term:** Maternity Cover **About Pepsi Lipton** Pepsi Lipton – the global joint venture between PepsiCo and Unilever – is one of the top three ready to drink iced tea companies in the world. With market leading positions in North America and Europe and a presence in over 50 markets, the business is focused on accelerating growth in the RTD tea category. Operating as an autonomous organisation with its own leadership team, Pepsi Lipton offers agile roles, high visibility and strong exposure across the end to end business. A core ambition of the JV is to make Lipton Ice Tea one of the top five most talked about beverage brands globally by 2027. The Global DigiHub plays a central role in this ambition, partnering with regional teams and agencies to deliver best in class digital activations, performance marketing and content amplification, driven by a strong test and learn culture and a focus on scaling social-first marketing globally. **Role Purpose** As Global Media Manager (Maternity Cover), you will play a critical role in shaping and delivering best in class media strategies that drive brand growth, penetration and commercial impact across markets. Sitting within the Global DigiHub, the role leads the end to end media agenda, from strategic planning through to execution, optimisation and measurement, ensuring maximum return on media investment. The role requires a strong balance of strategic thinking and hands on activation. Through strong execution, performance focus and effective partnership, the Global Media Manager will act as the central media strategy orchestrator, driving cross-functional alignment across brand, insights, creative, social and agency partners. **Key Responsibilities** * Lead the global end to end media agenda, from strategy and planning through to activation, optimisation and measurement, ensuring strong ROI on media in
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