Pepsi Lipton
Beverages
GlobalPerformanceMediaManager
“Global Performance Media Manager at Pepsi Lipton. Skills: Performance media, Digital marketing, Global media, Media strategy, Media planning, Media activation, Media optimisation, Media measurement, Audience targeting, Data driven decision making, Commercial focus. Lead the global end to end media agenda, from strategy and planning through to activation, optimisation and measurement, ensuring ROI on media investment across markets.. Define and uphold global media standards and governance, includ”
What You'll Achieve.
Drive brand growth, penetration and commercial impact across markets.; Ensuring maximum return on media investment.; Make Lipton Ice Tea one of the top five most talked about beverage brands globally by 2027.
Industry & Context.
What They're Looking For.
Must Have
Experience in performance media, digital marketing or global media roles, ideally within FMCG, beverages or other high scale global brands., Proven experience leading multi market media strategies and managing significant budgets, with clear accountability for performance and ROI., expertise across paid social and performance media, including Meta, TikTok and YouTube, with a solid grasp of full funnel strategy, media planning, activation and optimisation., Advanced understanding of media measurement and KPIs (e. g. reach, VTR, CPM, engagement, ROI), audience targeting and data driven decision making., A strategic yet hands on operator who is highly collaborative, influential with stakeholders and agencies, commercially focused, and comfortable operating at pace in a test and learn environment.
What You'll Do.
Lead the global end to end media agenda
from strategy and planning through to activation
optimisation and measurement
ensuring ROI on media investment across markets.
Define and uphold global media standards and governance
including planning frameworks
account structure and compliance
to ensure consistency and excellence across the JV.
Drive market enablement and planning excellence by supporting local teams with insight led media strategies
channel mix recommendations
structured planning routines and clear alignment between global direction and local execution.
Own the Global Paid Social programme
performance guardrails and best practices
and overseeing hub teams to deliver platform native
social first activation across priority markets.
Embed a performance led
test and learn culture
driving optimisation across channels
scaling high performing tactics
and accelerating innovation across emerging platforms and new media environments to unlock incremental reach and impact.
Lead media agency and partner relationships
ensuring clear briefing
aligned ways of working and consistent performance tracking across global and local agency teams.
Own media investment management
including the Global DigiHub budget
ensuring robust forecasting
governance and collaboration with Finance to prioritise spend based on performance and strategic focus.
Oversee brand owned media channels including Lipton. com website
ensuring site hygiene
effective content updates and alignment with media
brand and campaign activity.
How You'll Work.
Team & Collaboration
Driving cross-functional alignment across brand, insights, creative, social and agency partners.; Lead media agency and partner relationships, ensuring clear briefing, aligned ways of working and consistent performance tracking across global and local agency teams.; Collaboration with Finance to prioritise spend based on performance and strategic focus.
Applying for this Global Performance Media Manager role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Workday
- Workday has a multi-step form — save your progress after every section.
- "Apply With LinkedIn" can fail or lose data; manual entry is more reliable.
- Watch for the "Submit for Review" final step — hitting "Save" alone does not submit.
- Job requisition numbers are useful when following up with HR by email.
ANONYMOUS · UNFILTERED
What do employees actually say about Pepsi Lipton?
Real rants from real employees. Read before you apply.