Wolt
GlobalLifecycleMarketingManager,NewVerticals
“Global Lifecycle Marketing Manager, New Verticals at Wolt. Skills: Lifecycle marketing, CRM, Customer engagement, Email, SMS, Push notifications, In-app messaging, Promotions. Create strategic programs and communications to increase retention and engagement of our customers using email, SMS, push notifications, in-app messaging, and promotions. Focus on critical segments across the customer lifecycle that focus on driving our customers to newer verticals and bets”
What You'll Achieve.
Increase retention and engagement of our customers; Drive customers to newer verticals and bets; Generate incremental new deliveries; Increase the retention of our monthly customers; Drive repeat behaviour from our active customers; Resurrect the churned ones; Delight each customer; Establish Wolt as their preferred platform for delivery; Turn ideas into measurable impact; Help us learn what works as we grow
Industry & Context.
Identify ways to surface the right message to the right customer at the right time in the right channel; Personalized merchant selection; Triggered customized comms based on user behavior; Strategies around our largest brand launches; Make recommendations based on results; Create a framework for rapid testing in CRM channels
What They're Looking For.
Must Have
Experience in lifecycle, CRM, email, or other customer engagement marketing roles, Hands-on experience with CRM tools, such as email service providers, marketing automation platforms, or customer engagement systems, A basic understanding of analytics tools, HTML, and data visualisation platforms such as Looker, Tableau, Sigma, or similar, Familiarity with email and CRM best practices, including contact strategies, targeting, segmentation, A testing, and performance analysis, A degree or equivalent practical experience
Nice to Have
Curiosity about using AI tools to work smarter, experiment faster, or improve day-to-day workflows
What You'll Do.
Create strategic programs and communications to increase retention and engagement of our customers using email
Focus on critical segments across the customer lifecycle that focus on driving our customers to newer verticals and bets
Identify ways to surface the right message to the right customer at the right time in the right channel
Personalized merchant selection
Triggered customized comms based on user behavior
Strategies around our largest brand launches
Manage the setup and monitoring of ad hoc
and transactional programs
Optimize existing programs and develop new ones
Test and schedule emails
Manage communications reporting dashboards
Make recommendations based on results
Create a framework for rapid testing in CRM channels
Stay current on marketing best practices in email
and share insights with the broader marketing team
How You'll Work.
Team & Collaboration
Establish a working relationship with partners in our Product, Operations, Analytics, and Strategy teams
Applying for this Global Lifecycle Marketing Manager, New Verticals role?
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