Braze
SaaS
GlobalIntegratedCampaignManager
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“Global Integrated Campaign Manager at Braze. Skills: Integrated marketing campaign management, Global campaign execution, Cross-functional collaboration. Building and executing integrated marketing initiatives that drive new business and upsell pipeline. Developing global multi-channel campaigns, including anchor, brand, product, and competitor campaigns”
What You'll Achieve.
Drive new business and upsell pipeline; Achieve goals that align with driving growth for the overall business
Industry & Context.
Demonstrated critical thinking and decision-making skills to navigate obstacles and resolve issues promptly
What They're Looking For.
Must Have
4+ years of experience in demand generation/marketing, Excellent communication and organizational skills, Ability to manage multiple projects simultaneously and adapt to a dynamic, fast-paced environment, Curious about new ways to improve our digital channel productivity, stakeholder engagement efficiency, business process improvement, and user experience ROI, Demonstrated critical thinking and decision-making skills to navigate obstacles and resolve issues promptly
Nice to Have
SaaS experience
What You'll Do.
Building and executing integrated marketing initiatives that drive new business and upsell pipeline
Developing global multi-channel campaigns
and competitor campaigns
Owning the strategy and execution for high-priority marketing campaigns
Building programs that resonate with prospects and customers in collaboration with Sales
Working with regional marketing and localization teams on local adaptations of global campaigns
Understanding the impact of programs on the full marketing set and achieving goals that align with driving growth for the overall business
Providing regular reporting to key stakeholders with recommendations for optimization
How You'll Work.
Team & Collaboration
Work closely with the Director of Integrated Campaigns; Collaborate with Sales, BDR, and partner teams; Work closely with regional marketing and localization teams; Build partnerships with teams across the marketing org, including Content, Events, PR, Product Marketing, Brand, Lifecycle, Digital Marketing, and Marketing Operations
Communication Scope
Excellent communication skills
Process & Methodology
Ability to manage multiple projects simultaneously, Transforming ideas into actionable plans
Full Job Description
At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization. To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture. If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you. WHAT YOU’LL DO As a Global Marketing Manager, you will be responsible for building and executing integrated marketing initiatives that drive new business and upsell pipeline. You will work closely with the Director of Integrated Campaigns to develop global multi-channel campaigns, including anchor, brand, product, and competitor campaigns. The ideal candidate is a motivated self-starter who can transform ideas into actionable plans and consistently identify opportunities to add value to our initiatives. You thrive in a fast-paced environment and enjoy collaboration. In this role, you will: Own the strategy and execution for high-priority marketing campaigns, including industry, competitive, and product launches Collaborate with Sales, BDR, and partner teams to build programs that resonate with prospects and customers Work closely with regional marketing and localization teams on local adaptations of global campaigns Understan
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