JACOBS DOUWE EGBERTS

Consumer Goods

GlobalHeadofCreativeExcellence

€175–275k ~AI est. Amsterdam, North Holland, Netherlands FULL TIME
The Brief

“Global Head of Creative Excellence at JACOBS DOUWE EGBERTS. Skills: Creative excellence, Brand strategy, Agency ecosystem, Creative transformation. Define global creative vision. Lead global creative vision”

What You'll Achieve.

Stronger brand growth; Higher-quality communications; More efficient content delivery; Measurable business outcomes

Industry & Context.

Consumer Goods

What They're Looking For.

Must Have

Bachelor's degree in Marketing, 15+ years leadership experience, Global FMCG experience, Creative operations experience, Brand communications experience, Integrated marketing experience, Leading creative ecosystems, Agency management experience, Production economics experience, Non-working media governance experience, Large-scale transformation experience, Translate creative investment to outcomes, Stakeholder management skills, Influencing skills, Leadership skills, Leading global teams, Leading cross-market communities

Nice to Have

Master's degree preferred

What You'll Do.

Define global creative vision

Lead global creative vision

Define operating model

Define transformation roadmap

Lead transformation roadmap

Lead global creative agency ecosystem

Select agency partners

Manage agency performance

Manage remuneration frameworks

Manage executive relationships

Own enterprise governance

Govern non-working media investment

Govern production economics

Govern sourcing strategies

Govern operating model decisions

Establish global standards

Set creative quality standards

Set governance standards

Set compliance standards

Set rights management standards

Set efficient content delivery standards

Drive creative innovation

Drive capability building

Implement modular content

Implement creative automation

Implement GenAI production

Implement scalable asset systems

Monitor creative performance

Monitor operational performance

Translate insights into initiatives

Translate insights into partner actions

Drive continuous improvement

How You'll Work.

Team & Collaboration

Global teams; Zones; Markets; Marketing; Finance; Procurement; Agencies; Production partners

Process & Methodology

Transformation roadmap

Free ATS check

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