JACOBS DOUWE EGBERTS

Consumer Goods

GlobalHeadofCreativeExcellence

€175–275k ~AI est. Amsterdam, North Holland, Netherlands FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for director candidates.

The Brief

“Global Head of Creative Excellence at JACOBS DOUWE EGBERTS. Skills: Creative excellence, Brand strategy, Agency ecosystem, Creative transformation. Define global creative vision. Lead global creative vision”

What You'll Achieve.

Stronger brand growth; Higher-quality communications; More efficient content delivery; Measurable business outcomes

Industry & Context.

Consumer Goods

What They're Looking For.

Must Have

Bachelor's degree in Marketing, 15+ years leadership experience, Global FMCG experience, Creative operations experience, Brand communications experience, Integrated marketing experience, Leading creative ecosystems, Agency management experience, Production economics experience, Non-working media governance experience, Large-scale transformation experience, Translate creative investment to outcomes, Stakeholder management skills, Influencing skills, Leadership skills, Leading global teams, Leading cross-market communities

Nice to Have

Master's degree preferred

What You'll Do.

Define global creative vision

Lead global creative vision

Define operating model

Define transformation roadmap

Lead transformation roadmap

Lead global creative agency ecosystem

Select agency partners

Manage agency performance

Manage remuneration frameworks

Manage executive relationships

Own enterprise governance

Govern non-working media investment

Govern production economics

Govern sourcing strategies

Govern operating model decisions

Establish global standards

Set creative quality standards

Set governance standards

Set compliance standards

Set rights management standards

Set efficient content delivery standards

Drive creative innovation

Drive capability building

Implement modular content

Implement creative automation

Implement GenAI production

Implement scalable asset systems

Monitor creative performance

Monitor operational performance

Translate insights into initiatives

Translate insights into partner actions

Drive continuous improvement

How You'll Work.

Team & Collaboration

Global teams; Zones; Markets; Marketing; Finance; Procurement; Agencies; Production partners

Process & Methodology

Transformation roadmap

Full Job Description

Who we are? We are JDE Peet’s. We craft coffee for every cup and build brands for every heart. JDE Peet’s is the world’s leading pure-play coffee company, serving approximately 4,400 cups of coffee per second in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focusing on brand-led growth across three big bets: Peet’s, L’OR, and Jacobs, alongside a collection of 9 local icons; such as Douwe Egberts, Kenco, Pilao, Old Town, Moccona, Super, Gevalia, Friele, Marcilla. In 2024, JDE Peet’s generated total sales of EUR 8.8 billion and employed a global workforce of more than 21,000 employees. What’s it like to work at JDE Peet’s? We believe amazing things happen over a cup of coffee. Together, we create those moments every day, turning ideas into impact and possibilities into reality. At JDE Peet’s, we work as one team guided by our values: we Dare to Amaze, Own It, Make It Simple, and Win Together. Here, you’ll find the freedom to innovate, the courage to take bold steps, and the support to grow your career in a global environment. Come join our team and discover what your cup of amazing can be! Find out more at [http://careers.jdepeets.com](http://careers.jdepeets.com/) As Global Creative Excellence Director, you will shape how creativity drives growth across Global Coffee Co., leading the enterprise-wide creative agenda across global teams, zones, and markets. Reporting to the Global Creativity & Connections Director, you will define the vision, operating model, and transformation roadmap that enables world-class brand building at scale. This role sits at the intersection of creativity, operations, production, and technology, ensuring creative investment translates into stronger brand growth, higher-quality communications, and more efficient content delivery. You will partner with senior leaders across Marketing, Finance, Procurement, agencies, and production partners to build a future-fit creative ecosystem. This is a high-impact leadership

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