SolarWinds
SaaS
GlobalGrowthMarketingSpecialist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Global Growth Marketing Specialist at SolarWinds. Skills: Trial Conversion, User Activation, Growth Marketing. Own the Trial Lifecycle. Design lifecycle marketing strategy”
What You'll Achieve.
Transform trial users to customers; Increase conversion rates
Industry & Context.
Root cause analysis; Troubleshooting
What They're Looking For.
Must Have
5+ years experience in Growth Marketing, 5+ years experience in Demand Generation, 5+ years experience in B2B SaaS, 5+ years experience in enterprise software
Nice to Have
Marketing experience with audiences, Understanding of Database buyer persona
What You'll Do.
Own the Trial Lifecycle
Design lifecycle marketing strategy
Implement lifecycle marketing strategy
Optimize lifecycle marketing strategy
Develop personalized campaigns
Create high-impact content
Design A/B testing roadmap
Execute A/B testing roadmap
Develop trial extension strategies
Qualify trial extension users
Manage trial extension users
Define conversion points
Collaborate with Sales
Analyze quantitative data
Analyze qualitative data
Diagnose drop-off points
Inform growth hypotheses
Test growth hypotheses
How You'll Work.
Team & Collaboration
Collaborate with content teams; Collaborate with product teams; Work with Revenue Operations; Work with Product teams
Full Job Description
At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions. The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us! As the Global Growth Marketing Specialist focused on Trial Conversion and Activation, you will lead the trial nurture, activation, and conversion for the SolarWinds Database portfolio. Your primary mission is to transform users who download or sign up for a free trial into active product evaluators, ultimately leading them to become customers. This is a highly analytical, experiment-driven role operating at the intersection of marketing, product, and sales. Key Responsibilities Trial Nurturing & Activation Own the Trial Lifecycle: Design, implement, and optimize a full-funnel lifecycle marketing strategy to guide trial users to evaluate and purchase. Behavioral Nurturing: Segment trial users based on product usage and in-product behavior and develop highly personalized campaigns to drive activation. Content for Conversion: Collaborate with content and product teams to create high-impact, contextually relevant content that helps users overcome setup friction and realize immediate product value. Conversion Rate Optimization (CRO) Experimentation Roadmap: Design and execute rigorous A/B testing and experimenta
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