GlobalDigitalCXHead

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters. ### ### The Position As the Digital CX Head, you are the strategic owner of defining and driving the Digital CX vision, E2E non-product specific DigCX strategy and DigCX roadmap across both B2C (patients) and B2B (clinicians, lab professionals) portfolios. You will oversee the creation, development, and validation of customer and user-centered, impactful digital customer touchpoints to deliver business value and you will be accountable to define and track quantitative behavioral analytics for our digital customer experience. Collaborating with internal functional and product experts, as well as stakeholders across regions and affiliates, you will ensure a harmonized, end-to-end customer experience. With a specific focus on the digital customer experience, you will also ensure seamless integration between digital and physical touchpoints, aligning them to support the diagnostics portfolio and the broader organizational objectives. ### **Key Responsibilities** **Strategic Vision & Roadmap (B2C & B2B)** * Define and track implementation and impact of end-to-end Digital Customer Experience (Digital CX) roadmap changes across B2C and B2B portfolios. * Create strategies that align digital experience design (including CX/UX/UI principles) with the business’s overall goals and deliver consistent brand differentiation. * Define short- mid- to long-term plans to enhance the digital experience and drive meaningful impact for customers and the organization. **Governance & Cross-Functional Collaboration** * Ensure consistency