Roche
Life Science
GlobalDigitalCampaignExpertTALENTPOOL
“Global Digital Campaign Expert - TALENT POOL at Roche. Skills: Global campaign content planning, Content creation, Content activation, Content reuse, Stakeholder relationship management. Central to global campaign content planning, creation, activation, and reuse. Establish and maintain key relationships with stakeholders”
What You'll Achieve.
ensuring effective communication between brand and production teams; ensuring global campaigns are strategically aligned and adaptable to evolving needs; ensuring asset quality and brand consistency; ensuring that existing assets are effectively utilized; ensuring high adoption and effective reuse; ensuring timely, high-quality delivery; ensuring their priorities are clear and processes are aligned; providing recommendations on KPIs and metrics across customer journey touchpoints
Industry & Context.
strategic insight; analytical skills; providing recommendations on KPIs and metrics
What They're Looking For.
Must Have
Minimum of 8+ years of experience in global campaign content production, management, digital strategy, or related roles, Proven track record in building and maintaining strategic relationships with global stakeholders and engaging in high-level discussions, Deep understanding of the Life Science industry, including regulatory and compliance aspects, Expertise in providing strategic recommendations on content development, omnichannel strategies, and content reuse, analytical skills with experience in forecasting demand, managing content calendars, and tracking campaign performance, Exceptional communication, leadership skills, and ability to lead and adapt omnichannel campaigns to meet changing needs, managing expectations and coordinating with global teams and external agencies
Nice to Have
related advanced degree
What You'll Do.
Central to global campaign content planning
Establish and maintain key relationships with stakeholders
Offer crucial recommendations on content development
Co-create omnichannel strategies
Drive content reuse across Roche
Leverage knowledge of Life Science industry
Coordinate production of assets
Manage global campaign asset creation
Track content adoption and localization
Schedule content creation and reuse
Manage global-to-local calendar mapping
Pilot new content services
Oversee end-to-end campaign content production
Serve as main contact for global brand teams
Coordinate a team of Campaigns Delivery specialists
Facilitate regular communication
How You'll Work.
Team & Collaboration
Establish and maintain key relationships with stakeholders across the global Pharma or Diagnostics networks; Ensuring effective communication between brand and production teams; Serve as the main contact for global brand teams, creative teams and production teams; Coordinate a team of Campaigns Delivery specialists; Facilitate regular communication and monitor progress; Support the Digital Campaigns Network by driving best practices, continuous improvement, feedback, and facilitating regular communication within a team of Digital Project delivery specialists
Communication Scope
Exceptional communication; ensuring effective communication between brand and production teams; managing expectations and business discussions
Process & Methodology
Manage global campaign asset creation by preparing briefs, coordinating production, and validating with stakeholders, Forecast demand, schedule content creation and reuse, and manage global-to-local calendar mapping, Oversee end-to-end campaign content production, managing expectations and coordinating with global teams and external agencies
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