WPP
Marketing and Advertising
GlobalCRM–FunctionalLead/ProductOwner:MicrosoftDynamics
Neural analysis suggests this role is
optimal for Lead candidates.
“Global CRM – Functional Lead/Product Owner : Microsoft Dynamics at WPP. Skills: CRM, Product Ownership, Microsoft Dynamics. Own functional vision and roadmap. Act as Product Owner”
What You'll Achieve.
Improve client visibility; Improve pipeline visibility; Strengthen data quality; Strengthen reporting; Enable AI-driven workflows; Enable data-driven workflows; Reduce cost; Reduce complexity; Reduce duplication; Maximise value realisation
Industry & Context.
Pragmatic trade-off decisions
What You'll Do.
Own functional vision and roadmap
Manage global functional backlog
Prioritise backlog across markets
Lead definition of global CRM processes
Define functional standards
Evaluate requests for variations
Shape requests for variations
Ensure alignment with guardrails
Partner with technology delivery teams
Partner with system integrators
Ensure functional requirements are feasible
Ensure functional requirements are well-designed
Ensure functional requirements are delivered
Provide functional input into release planning
Provide functional input into prioritisation
Provide functional input into sequencing
Provide functional input into trade-off decisions
Support change activities
Support training activities
Support adoption activities
Ensure functional designs are clear
Ensure functional designs are consistent
Ensure functional designs are communicated
Act as escalation point for functional scope
Act as escalation point for prioritisation
Act as escalation point for design decisions
How You'll Work.
Team & Collaboration
Cross-functional collaboration; Business stakeholders; CRM Design Authority; Technology delivery teams; System integrators; Senior business leaders; Technology leaders
Process & Methodology
Roadmap, Prioritisation, Release planning
Full Job Description
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Why we're hiring: WPP is at the forefront of one of the most significant transformations in the marketing and advertising industry. We are evolving our Enterprise Technology capabilities—bringing together over 2,500 technology professionals into a single, integrated global organisation. This team is central to enabling the continued transformation of our agencies and corporate functions. As part of this journey, WPP is undertaking a major multi-year programme to simplify and modernise its technology landscape, including consolidating multiple CRM platforms into a globally governed Microsoft Dynamics solution. This transformation is critical to: Improving client and pipeline visibility Strengthening data quality and reporting Enabling AI- and data-driven commercial workflows Reducing cost, complexity, and duplication across agencies To support this, we are hiring a CRM Functional Lead / Product Owner to drive functional leadership across the global CRM platform. This role will: Own and govern functional decision-making Prevent divergence and unnecessary local customisation Ensure business requirements are translated consisten
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