Speak

Technology

GlobalCreativeStrategy&OperationsLead

$195–230k San Francisco, California, United States FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Global Creative Strategy & Operations Lead at Speak. Skills: Performance creative, Creative operations, Growth marketing, Brand integrity. Build global creative operating system. Co-develop standards briefs workflows taxonomies”

What You'll Achieve.

Consistently produce performing content; Raise performance bar; Grow market creative capability; Keep output high; Keep costs efficient

Industry & Context.

Technology
Problems you'll solve

Data-driven decision making

What They're Looking For.

Must Have

8+ years performance growth creative, Deep fluency mobile social-first ad formats, Proven track record collaborating creators, Build hit DR creative with creators, Equal parts creative analytical, Distill content building blocks, Design testing frameworks, First principles thinker, Experience designing scalable creative systems, Cross-channel fluency UA ASO SEO CRM, Ability influence coach without prescriptive, Hands-on AI creative tools

Nice to Have

Experience leading hybrid brand design performance creative teams, Experience managing in-house studio teams, Brand identity evolution experience, Language learning passion

What You'll Do.

Build global creative operating system

Co-develop standards briefs workflows taxonomies

Raise performance bar across markets

Act as thought partner coach

Own test-and-learn infrastructure

Connect paid organic influencer landing pages

Surface what's working

Flow learnings across channels markets

Build scale creator UGC engine

Feed organic paid acquisition

Own global agency relationships

Build hybrid production models

Introduce coach teams AI creative tools

Translate brand principles great creative output

Contribute concept ideation

Measure creative performance

How You'll Work.

Team & Collaboration

Market teams; Local design teams; Market leads; Local teams

Communication Scope

Executive presentations

Process & Methodology

Creative systems design, Production pipelines, Testing frameworks

Full Job Description

ABOUT US Our mission is to reinvent the way people learn, starting with language. Learning a language can change a life by opening doors to new cultures, careers, and communities. Two billion people around the world are actively trying to learn a language, but the best way to learn (one-on-one tutoring) is hard to access at scale and hasn’t been meaningfully improved in decades. Speak is building a human-level, AI-powered tutor in your pocket: a conversation-first experience that lets learners actually speak, get instant feedback, and progress through carefully designed lessons. The result is a complete path from beginner to confident speaker across multiple languages. Speak first launched in South Korea in 2019, where Speak has now become the number one language learning app, and we now serve learners across many markets and 15+ languages. Speak is one of the world’s leading AI companies, with over $150m raised in venture investment from OpenAI, Accel, Founders Fund, Khosla Ventures, and more, with a distributed team across San Francisco, Seoul, Tokyo, Taipei, and Ljubljana. ABOUT THIS ROLE Speak is looking for a senior creative leader to build and own our global performance creative function. You'll be the connective tissue between our markets’ creative teams — setting the standards, systems, and learning loops that let every market consistently produce content that performs, while keeping local teams fast and autonomous. This is an IC role to start with immediate dotted line reporting, with a path to building a central team around you as the function grows. You'll work across paid, organic, influencer/UGC, and landing pages, and carry brand stewardship across markets in the absence of a dedicated brand team. For the right candidate, there's potential for this role to evolve into broader brand and creative design leadership over time. If you're energized by building things from scratch, thrive at the intersection of creative and data, and have a track record of ma

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