GlobalCreativeDirector

The Global Creative Director is the creative intelligence of the Valerie POD system. This is not an execution role. You own the creative voice of every brand in the portfolio, working directly alongside POD Leaders to set direction, raise the creative ceiling, and unlock the kind of work that drives exponential commercial performance. You are the person every POD Leader calls when the creative is not breaking through, when a brand needs a voice, or when the team needs to think bigger. You are an educator, supporter and consultant to Founders in ensuring PODs can focus (most) on what it takes to scale. Accountabilities Creative Strategy and Direction - Own the creative strategy across every brand in the portfolio. Translate positioning, audience insight, and behavioural data into a clear creative direction each POD can execute against. - Identify the creative unlock for each brand. The one angle, format, or voice shift that will break the current ceiling with POD teams. - Ensure all creative output across paid, organic, UGC, email, and landing pages is coherent with the brand's identity and where the culture is heading. - Stay ahead of every relevant trend, format shift, and cultural moment. You should know what is about to break before competitors do. POD Partnership and Creative Leadership - Work directly with POD Leaders as the embedded creative authority for their brands. A genuine thought partner, not a reviewer. - Run regular creative reviews across the portfolio. Identify what is working, what has capped out, and what to test next. Make specific recommendations. - Primarily ensure our payments and commercial requirements are achieved and kept 2-3 months ahead of the curve, per brand, per market. - Raise the creative aptitude of the entire team through workshops, references, frameworks, and a culture where the work is consistently better than the brief required. - Protect creative integrity against the pressure to produce quickly. Speed does not justify undiffe