GlobalB2CCMO

Hedepy is one of the fastest-growing mental health platforms in CEE. We operate in 9 markets and our mission is simple: make quality mental health care accessible to anyone who needs it. Behind that mission is a fast-moving, remote-first team that values speed, ownership, and modern tools, including a strong AI-positive mindset across the whole company. We’re now looking for a Global B2C CMO to lead and scale our consumer marketing function across all markets. ### What this role is about You’ll own Hedepy’s B2C growth engine end to end: brand, performance, and the connection between them. You’ll lead our regional marketing leads, work closely with our Head of Performance, and partner with product, BI, and country leadership to turn marketing into a predictable revenue driver. This is a builder role. We’re not looking for someone to maintain what exists, we’re looking for someone to raise the bar on strategy, execution, and accountability across markets. ### What you’ll do * Set the global B2C marketing strategy, annual plan, and budget allocation across 9 CEE markets * Lead and develop regional marketing leads / country CMOs and coordinate with our Head of Performance * Integrate brand and performance into one operating model: positioning, messaging, campaign architecture, growth experiments * Own the numbers: acquisitions, orders, revenue contribution, CAC, channel mix, and conversion quality * Build the operating cadence: priorities, reporting, decision rituals, ownership by market and channel * Partner cross-functionally with product, BI, finance, and country leadership * Roll up your sleeves on critical launches and market priorities when it matters **Requirements** ### Must-have * 5+ years of senior B2C marketing leadership experience, including at least 3+ years leading marketing in a multi-market or multi-country business. * Proven ownership of growth metrics (acquisitions, orders, revenue, CAC, ROI) with concrete, measurable results you can walk us through.