Techo-Bloc
Manufacturing
Gestionnairecontenudemarqueetstorytelling
“Gestionnaire contenu de marque et storytelling at Techo-Bloc. Skills: Brand storytelling, Content strategy, Editorial direction, Creative production. Develop brand storytelling strategy. Develop narrative angles”
What You'll Achieve.
Strengthen brand perception; Deepen audience connection; Make Techo-Bloc culturally relevant
Industry & Context.
Problem resolution
What They're Looking For.
Must Have
Experience in storytelling, Content strategy experience, Brand publishing experience, Creative campaign experience, Media production experience, Content production experience, Editorial quality standards, Aesthetic sense, Visual storytelling understanding, Identify relevant stories, Build relevant narratives, Transform ideas into projects, Manage creative productions, Manage multi-platform content, Coordinate internal teams, Coordinate external partners, Coordinate production partners, Understand social media, Understand modern consumption, Understand brand building, Think strategically, Oriented towards execution, Communicate business objectives, Align teams on narrative
Nice to Have
Experience in design sectors, Experience in architecture sectors, Experience in lifestyle sectors, Experience in fashion sectors, Experience in hospitality sectors, Experience in luxury sectors, Experience in culture-based brands
What You'll Do.
Develop brand storytelling strategy
Develop narrative angles
Develop seasonal narratives
Develop annual narratives
Position Techo-Bloc as design brand
Position Techo-Bloc as lifestyle brand
Direct content ecosystem planning
Coordinate content ecosystems
Define brand key moment narratives
Define creative direction
Define content structure
Coordinate content production
Collaborate with photographers
Collaborate with videographers
Collaborate with content creators
Collaborate with copywriters
Collaborate with agencies
Collaborate with stylists
Collaborate with creative teams
Identify production partners
Identify production approaches
Develop team capabilities
Optimize production processes
Support resource needs
Ensure high-quality content delivery
Ensure strategic relevance
Ensure brand consistency
Monitor design trends
Monitor architecture trends
Monitor fashion trends
Monitor luxury branding trends
Monitor hospitality trends
Monitor lifestyle media trends
Monitor digital storytelling trends
Monitor new content formats
Generate new collaborations
Generate new partnerships
Generate new storytelling opportunities
Strengthen cultural relevance
Unify storytelling across touchpoints
Ensure content coherence
Ensure content intentionality
Ensure brand recognizability
How You'll Work.
Team & Collaboration
Creative teams; Social media teams; Video teams; Merchandising teams; Product marketing teams; Management teams; Creative teams; Events teams; Sales teams; Merchandising teams; Web teams
Communication Scope
Aligning teams
Process & Methodology
Content production management, Multi-platform content management
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