Abbott
Healthcare
GERENTEDEPROMOCIONMEDICA
Neural analysis suggests this role is
optimal for Mid candidates.
“GERENTE DE PROMOCION MEDICA at Abbott. Skills: Medical promotion strategy, Team leadership, Market analysis. Lead and develop the medical promotion strategy for the assigned portfolio, ensuring sustainable demand growth, prescription evolution, and excellence in strategic-tactical execution through the leadership of Supervisors and field teams.. Ensure alignment with Marketing, Medical, and Commercial, acting as a key liaison between national strategy and its deployment across multiple therapeut”
What You'll Achieve.
Ensuring sustainable demand growth; Ensuring prescription evolution; Excellence in strategic-tactical execution; Maximize impact and efficiency; Ensure sustainable growth
Industry & Context.
Analyze portfolio and promotional line performance, identify opportunities, and propose improvement actions.; Anticipate performance risks and define strategic corrective actions to ensure sustainable growth.
What They're Looking For.
Must Have
Professional university degree in Marketing, Administration, Engineering or related fields., Minimum 6 years in the pharmaceutical industry., Minimum 3 years experience leading medical promotion teams (>50 representatives)., Knowledge in market analysis, DDD/RX indicators and product lifecycle management., Experience in cross-functional coordination and stakeholder management.
Nice to Have
Master's degree in Business Management, Strategic Marketing or Business Administration.
What You'll Do.
Lead and develop the medical promotion strategy for the assigned portfolio
ensuring sustainable demand growth
prescription evolution
and excellence in strategic-tactical execution through the leadership of Supervisors and field teams.
Ensure alignment with Marketing
acting as a key liaison between national strategy and its deployment across multiple therapeutic lines
all within ethical and regulatory guidelines.
Design strategic coverage and segmentation plans based on data analysis (Sell Out
prescription evolution) to maximize impact and efficiency.
Analyze portfolio and promotional line performance
identify opportunities
and propose improvement actions.
Make decisions on the structure and sizing of the medical promotion force
ensuring optimal resource allocation and talent development.
Monitor supervisor performance
providing strategic direction
and executive accompaniment.
Ensure excellence in the promotional execution of the team under their leadership
guaranteeing consistency
and focus on approved key messages.
Evaluate the effectiveness of field execution through supervisors
proposing strategic improvements when necessary.
Anticipate performance risks and define strategic corrective actions to ensure sustainable growth.
Ensure strict compliance with internal policies
regulatory guidelines
ethical promotion standards
and pharmacovigilance through supervisor leadership.
How You'll Work.
Team & Collaboration
Ensure alignment with Marketing, Medical, and Commercial, acting as a key liaison between national strategy and its deployment across multiple therapeutic lines.; Coordinate cross-functionally and manage stakeholders.
Full Job Description
## **JOB DESCRIPTION:** **Título de puesto** GERENTE DE PROMOCION MEDICA **Acerca de Abbott** Abbott es líder mundial en cuidado de la salud, que crea ciencia innovadora para mejorar la salud de las personas. Siempre estamos mirando hacia el futuro, anticipando cambios en la ciencia y la tecnología médica. **Trabajando en Abbott** En Abbott, puedes hacer un trabajo que importa, crecer y aprender, cuidar de sí mismo y de tu familia, ser verdaderamente quien es y vivir una vida plena. Tendrás acceso a: **La Oportunidad** Esta posición está ubicada en la sede de Lince en la división de EPD (productos farmacéuticos establecidos). Nuestro amplio portafolio de medicamentos genéricos de marca diferenciada y de alta calidad abarca múltiples áreas terapéuticas, incluidas la gastroenterología, la salud de la mujer, los cardiometabólicos, el manejo del dolor / sistema nervioso central y las vías respiratorias. **Qué harás** Dirigir y desarrollar la estrategia de promoción médica del portafolio asignado, asegurando el crecimiento sostenible de la demanda, la evolución de la prescripción y la excelencia en la ejecución táctico‑estratégica a través del liderazgo de Supervisores y equipos de campo. Garantiza el alineamiento con Marketing, Medical y Comercial, actuando como articulador clave entre la estrategia nacional y su despliegue en múltiples líneas terapéuticas, todo ello dentro de los lineamientos éticos y regulatorios. Otras responsabilidades incluyen: * Diseñar planes estratégicos de cobertura y segmentación basados en análisis de datos (Sell Out, Rx, evolución de prescripción) para maximizar impacto y eficiencia * Analizar el desempeño del portafolio y las líneas promocionales, identificar oportunidades y proponer acciones de mejora. * Tomar decisiones sobre estructura y dimensionamiento de la fuerza de promoción médica, asegurando la asignación óptima de recursos y desarrollo de talento. * Monitorear el desempeño de los supervisores, brindando dirección estratégica, co
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