Abbott
Healthcare
GERENTEDEPROMOCIONMEDICA
“GERENTE DE PROMOCION MEDICA at Abbott. Skills: Medical promotion strategy, Team leadership, Market analysis. Lead and develop medical promotion strategy for assigned portfolio.. Ensure sustainable demand growth and prescription evolution.”
What You'll Achieve.
Sustainable demand growth; Prescription evolution; Excellence in tactical-strategic execution; Maximize impact and efficiency
Industry & Context.
What They're Looking For.
Must Have
Professional university degree in Marketing, Administration, Engineering or related fields., Minimum 6 years in the pharmaceutical industry., Minimum 3 years leading medical promotion teams (>50 representatives)., Knowledge in market analysis, DDD/RX indicators and product lifecycle management., Experience in cross-functional coordination and stakeholder management.
Nice to Have
Master's degree in Business Management, Strategic Marketing or Business Administration.
What You'll Do.
Lead and develop medical promotion strategy for assigned portfolio.
Ensure sustainable demand growth and prescription evolution.
Ensure tactical-strategic execution excellence.
Medical and Commercial.
Design strategic coverage and segmentation plans.
Analyze portfolio and promotional line performance.
Make decisions on medical promotion force structure.
Monitor supervisor performance.
Ensure excellence in promotional execution.
Evaluate effectiveness of field execution.
Anticipate performance risks.
Ensure strict compliance with internal policies.
How You'll Work.
Team & Collaboration
Ensure alignment with Marketing, Medical and Commercial.; Act as a key articulator between national strategy and deployment.; Experience in cross-functional coordination and stakeholder management.
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