GerentedeMarketing

## Accountabilities Lead and develop the marketing organization, including Social Media, Growth, Content teams, and external partners, ensuring alignment and high performance across all initiatives. Design and execute integrated marketing strategies focused on acquisition, conversion, retention, and overall business growth. Build and optimize marketing funnels, including always-on campaigns and structured customer journeys. Develop and implement automation flows and CRM-based strategies to improve engagement and lifecycle marketing performance. Analyze marketing metrics and performance indicators, translating insights into actionable growth strategies. Collaborate closely with Product, Sales, and Content teams to ensure strategic alignment and business impact. Manage brand positioning and ensure consistency across campaigns, communications, and growth initiatives. Oversee partnerships with external agencies, including press relations and marketing vendors, ensuring cohesive execution. Lead planning and execution of performance-driven campaigns, ensuring scalability and measurable results. Requirements Degree in Marketing, Communications, Public Relations, Advertising, or related fields. Proven experience in marketing leadership roles, especially managing Growth, Social Media, and Performance teams. Strong background in building and managing marketing funnels, including always-on and conversion-focused campaigns. Advanced analytical skills with the ability to interpret data and drive strategic marketing decisions. Experience with marketing automation tools, CRM systems, and performance analytics platforms. Familiarity with agile methodologies (Scrum or similar) applied to marketing project management. Strong strategic thinking combined with hands-on execution capability in fast-paced environments. Excellent leadership, communication, and stakeholder management skills. Experience in marketing project management and workflow organization. Postgraduate education is a pl