GeneralMKTGIII

Employer: Amazon Web Services, Inc. Position: General MKTG III Location: Seattle, WA Job Number: AMZ17257.8 Multiple Positions Available: • Drive consistent, large-scale, localized, and integrated marketing campaigns worldwide to engage AWS customers. • Bring specialized expertise in shaping global campaign strategies aligned with AWS Marketing’s top priorities, developing content and assets tailored for worldwide deployment, and driving measurable outcomes, including awareness, event registrations, lead generation, and Sales Qualified Lead (SQL) pipeline growth. • Manage the lifecycle of complex marketing initiatives, including projects where the problem, opportunity, or marketing objective is not clearly defined. Aggregate and analyze inputs from multiple sources to define global marketing strategy, objectives, and measurement requirements. • Collaborate with cross-functional teams, including product marketing, localization, brand, customer experience, customer references, and global social media teams to ensure the comprehensive deliverables. • Anticipate risks, develop contingency plans, and resolve blockers to maintain campaign delivery timelines. Ensure compliance with business rules, legal, financial, regulatory, and organizational requirements. Adapt campaign strategies to account for regional and cultural differences, data quality issues, and resource limitations. • Optimize the customer journey for migration and modernization by designing, developing, and implementing experiment strategies, including A/B testing across channels such as website, email, and paid search. • Evaluate campaign and testing performance using qualitative and quantitative data from Adobe Analytics, Tableau, Salesforce, and internal BI tools. Analyze key metrics such as Marketing Accepted Leads (MALs), call-to-action (CTA) clicks, and landing page engagement to generate insights that inform strategy and execution. • Collaborate with engineering and data science teams to manage and im