Amazon.com Services LLC
Corporate Operations, Marketing, no business category
GeneralMKTGIII
Neural analysis suggests this role is
optimal for Mid candidates.
“General MKTG III at Amazon.com Services LLC. Skills: Brand strategy, Marketing strategies, Launch plans, Campaign management. Lead creative identity of original movies and shows. Develop and manage marketing strategies from planning to”
Industry & Context.
Data-driven improvements; Real-time optimizations
Domestic and international travel up to 10%
What They're Looking For.
Must Have
Bachelor's degree or foreign equivalent, 2 years of experience in job offered or product marketing, product branding or product strategy, 2 years of experience using data and metrics to drive improvements, 2 years of experience developing and executing campaigns across multiple countries and languages, 2 years of experience building, executing and scaling cross-functional marketing programs, 2 years of experience developing creative brand strategies from concept to execution, 2 years of experience in project management skills, 2 years of experience driving direction and alignment with large cross-functional teams and agency partners, 2 years of experience designing and executing joint marketing plans with strategic alliance partners, 2 years of experience in entertainment business Spanish speaking LATAM market
Nice to Have
All applicants must meet all the above listed requirements
What You'll Do.
Lead creative identity of original movies and shows
Develop and manage marketing strategies from planning to
Develop and manage launch plans and execution in
Develop creative and media briefs
Ensure title’s brand identity
Partner with internal teams to identify and prioritize
Manage ATL and BTL budget for assigned campaigns
Partner with Media team to ensure strategy is
Work and negotiate with other teams to guarantee
Follow closely campaign results
Recommend real-time optimizations in creatives assets and communication
Act as day-to-day liaison to key entertainment partners
Build relationships that help achieve overall goals
How You'll Work.
Team & Collaboration
Internal stakeholders; Wide range of internal teams; Marketing to Tech teams; Cross-functional teams; Agency partners; Partner Marketing; Social media; Strategic alliance partners
Process & Methodology
Project management, Multiple projects independently, Quick turnarounds
Full Job Description
Employer: Amazon.com Services LLC Position: General MKTG III Location: Miami, FL Job Number: AMZ13434.6 Multiple Positions Available: Lead creative identity of our original movies and shows from concept to launch in coordination with Amazon Studios internal stakeholders. 2. Develop and manage complete marketing strategies from planning to execution and results of our series and movies. 3. Develop and manage complete launch plans and execution of our top series and movies in Spanish-speaking LATAM countries. 4. Develop creative and media briefs and ensure title’s brand identity, messaging, and tone of voice are consistently represented across all marketing touchpoints. 5. Partner with a wide-range of internal teams (from Marketing to Tech teams) to identify and prioritize needs for local launches. 6. Manage ATL and BTL budget for year-round assigned campaigns in Chile, Argentina and Colombia. 7. Partner with Media team to ensure the strategy is aligned to the market, title’s audience, key marketing insights, and titles’ identity. 8. Work and negotiate with other teams such as Partner Marketing, social media and O&O to guarantee the highest support available for each launch. 9. Follow closely campaign results, and recommend real-time optimizations in creatives assets and communication channels. Act as day-to-day liaison to key entertainment partners by building strong relationships that help achieve overall goals from ideation to execution. 10. Domestic and international travel up to 10% to perform role responsibilities may be required. (40 hours / week, 8:00am-5:00pm, Salary Range $118200 - $160000) Amazon.com is an Equal Opportunity – Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation Basic Qualifications: A Bachelor’s degree, or foreign equivalent, in Business Administration, Marketing, Analytics, Accounting or a related field followed by 2 years of experience in job offered or product marketing, product br
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