Apply Digital
Tech / AI / Software
GeneralManager,Consumer
Neural analysis suggests this role is
optimal for Senior candidates.
“General Manager, Consumer at Apply Digital. Skills: Revenue & Commercial Leadership, Organizational Leadership, Industry Expertise & Thought Leadership, Agentic AI Leadership. Own and drive global revenue growth targets for the Consumer verticals. Develop and execute go-to-market strategy for the Consumer market in partnership with regional Managing Directors”
Industry & Context.
What They're Looking For.
Must Have
15+ years of progressive leadership with significant time in or directly serving the Consumer industry, Proven track record of driving material revenue growth in a commercial or client-facing leadership role, Deep familiarity with consulting, technology services, or digital transformation in a Consumer context, Demonstrated thought leadership — published work, speaking history, or recognized industry presence, Experience leading within matrix demonstrated ability to influence across regions and functions without direct authority, Fluency with AI, data, and digital capabilities as they apply to consumer practitioner-level comfort with Agentic AI, Executive presence and communication skills befitting a CEO-reporting, client-facing leader, Commercially oriented and highly accountable — comfortable owning a revenue number and building process from scratch, Able to move fluidly between strategy and sets direction and works through details, coaching energized by building internal capability, not just managing external relationships, Self-directed with a bias toward action in a fast-moving, ambiguous environment
What You'll Do.
Own and drive global revenue growth targets for the Consumer verticals
Develop and execute go-to-market strategy for the Consumer market in partnership with regional Managing Directors
Set annual and multi-year revenue plans presented to the maintain transparent progress reporting
Identify and prioritize high-value opportunities across consumer segments
Build and sustain C-suite client relationships that generate pipeline
and position Apply Digital as the trusted transformation partner of choice
Act as executive sponsor for marquee Consumer client engagements
Engage and strengthen relationships with Apply’s partners
specifically our Google Cloud alliance
Lead the Consumer market operating model — defining how commercial
and capability teams work together
Partner with regional Managing Directors to align strategy with local execution
removing barriers and amplifying success
Influence resource allocation and investment decisions to prioritize Consumer growth initiatives
and inspire a high-performing team culture oriented around client value
and continuous innovation
Represent Consumer in executive leadership forums
shaping organizational priorities and investment
Serve as Apply Digital's recognized external voice in the Consumer industry — sought after for speaking engagements
and media commentary (CES
Maintain deep command of Consumer trends
regulatory environment
and emerging business models
Translate market signals into clear strategic direction for internal teams and clients
Author or contribute to point-of-view materials
and market perspectives that build Apply Digital's credibility
Maintain ongoing relationships with industry analysts
and ecosystem partners
Champion Agentic AI adoption across Consumer client engagements — educating clients on the strategic and operational implications of autonomous
Guide Apply Digital's delivery organization in building Agentic Experience capabilities relevant to Consumer use cases: personalization at scale
autonomous customer journey orchestration
AI-powered retail and CPG operations
Shape Apply Digital's external narrative on Agentic Experience within Consumer
establishing a differentiated market position
Stay at the frontier of how agentic systems are reshaping consumer business models and proactively bring these insights to clients and internal stakeholders
How You'll Work.
Team & Collaboration
Collaborate with teams across ET, PT and GMT time zones; Work in close partnership with regional Managing Directors (NA, EMEA and LatAm) who own local market execution, providing strategic direction, deal support, and arena-level coordination; Partner with regional Managing Directors to align strategy with local execution, removing barriers and amplifying success; Guide Apply Digital's delivery organization in building Agentic Experience capabilities relevant to Consumer use cases; Translate market signals into clear strategic direction for internal teams and clients
Communication Scope
Executive presence and communication skills befitting a CEO-reporting, client-facing leader; speaking engagements; panels; media commentary
Full Job Description
## Description ABOUT APPLY DIGITAL Apply Digital is a global agentic customer experience partner, client-obsessed and built for a new era of client services. We bring together consumer and entertainment industry expertise and elite talent to connect strategy, agentic experiences, technology, and data for the world's most ambitious organizations. With the agility to move fast and the experience to deliver with precision, Apply Digital works with clients like Arc'teryx, NFL, NBA, Lululemon, and Kraft Heinz. For more information, visit applydigital.com LOCATION:Apply Digital is hybrid/remote friendly. The preferred candidate should be based in North America and able to collaborate with teams across ET, PT and GMT time zones. THE ROLE: Apply Digital is investing in deep industry leadership to drive the next phase of growth. As General Manager, Consumer, you will be a CEO-reporting executive with full accountability for revenue performance in the Consumer vertical globally — spanning retail, CPG, direct-to-consumer, and adjacent segments. This is a rare combination of commercial leadership and market authority. You will own the global revenue number, shape go-to-market strategy, and serve as Apply Digital's most visible voice in the Consumer space. Critically, you will bring an advanced, practitioner-level perspective on the impact of AI — and guide both clients and internal teams on how autonomous, agentic customer experiences are reshaping the Consumer industry. You will work in close partnership with regional Managing Directors (NA, EMEA and LatAm) who own local market execution, providing strategic direction, deal support, and arena-level coordination. ## What You'll Own Revenue & Commercial Leadership Own and drive global revenue growth targets for the Consumer verticals.Develop and execute go-to-market strategy for the Consumer market in partnership with regional Managing Directors. Set annual and multi-year revenue plans presented to the CEO; maintain trans
Applying for this General Manager, Consumer role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Lever
- Lever uses a streamlined one-page form — apply in under 5 minutes.
- LinkedIn import works well; review parsed data before submitting.
- The cover letter field is optional but visible to reviewers — use it to differentiate.
- Referral codes from employees can significantly boost visibility of your application.
ANONYMOUS · UNFILTERED
What do employees actually say about Apply Digital?
Real rants from real employees. Read before you apply.