Company
Operations
GeneralManager
Neural analysis suggests this role is
optimal for Senior candidates.
“General Manager. Manage location revenue, gross profit, EBITDA, and operating costs. Develop and manage annual financial performance”
What You'll Achieve.
Full ownership of location revenue, gross profit, EBITDA, and operating cost management; monitor financial performance weekly; daily visibility into where the funnel is breaking and why; Hold direct reports strictly accountable to their KPIs; Monitor Google review scores and volume, callback rates, and customer complaint trends; understand who's gaining share, why, and what Sila needs to do to win
Industry & Context.
take proactive corrective action on variances; Identify and eliminate operational friction; resolve them fast, learn from them, and prevent recurrence
What They're Looking For.
Must Have
Full ownership of location revenue, gross profit, EBITDA, and operating cost management, Develop and manage an annual monitor financial performance weekly and take proactive corrective action on variances, Understand and optimize the core financial levers of the business: direct labor efficiency, gross profit, selling expenses, break-even point, and material cost management, Lead monthly financial reviews with your AVP and Regional come prepared, know your story, own your gaps, Lead the complete customer funnel — demand generation, call booking, dispatch, sales conversion, and install execution — with daily visibility into where the funnel is breaking and why, Enforce a disciplined, data-driven operating cadence: daily huddles, weekly KPI scorecard reviews, and monthly performance deep-dives using Sila Vision Boards, Identify and eliminate operational friction — between the office, the field, and the customer — before it impacts the month's results, Ensure full compliance with Sila Standard operating procedures, tools, and systems across all departments, Recruit, hire, develop, and retain a high-performing team across service, install, sales, and office functions, Hold direct reports strictly accountable to their KPIs through structured 1: 1s, performance conversations, and clear expectations — not just annual reviews, Build a location culture where team members feel empowered, coached, and invested in — and where top performers want to stay and grow, Partner actively with your HRBP on talent planning, performance management, and workforce don't manage people issues in isolation, Model the Sila values — People First, Integrity Always, Results-Driven, Customer Excellence — in how you lead every single day, Take ultimate ownership of the local customer experience — from first call to job completion to follow-up review, Monitor Google review scores and volume, callback rates, and customer complaint trends as leading indicators of service quality, Act as the final point of escalation for complex customer resolve them fast, learn from them, and prevent recurrence, Protect and strengthen the local brand's reputation in the Maryland market as a premium, trusted home services provider, Maintain deep competitive intelligence on the Maryland market — understand who's gaining share, why, and what Sila needs to do to win, Identify organic growth opportunities: membership expansion, maintenance agreements, adjacency services, and local marketing initiatives, Contribute to Sila's Mid-Atlantic platform strategy by flagging tuck-in acquisition opportunities, sharing market insights, and collaborating with peer GMs across the region, Think beyond your location — understand how your brand fits within the broader Sila platform and actively support regional alignment and standardization efforts, Demonstrated experience leading a home services, trades, or field-operations business with full P&L responsibility, financial acumen: comfortable with income statements, budget variance analysis, and using data to drive daily operational decisions, Proven track record of developing frontline and management-level talent — people leave your teams better than they arrived, High presence and accountability orientation: you lead from the field, not from a spreadsheet, and your team knows it, Clear, direct communicator who gives real-time feedback, sets unambiguous expectations, and holds the line without drama
Nice to Have
HVAC, plumbing, electrical, or similar preferred, Experience within a multi-brand, PE-backed, or high-growth platform environment is a plus — comfort with change and a bias for standardization where it makes sense, Undergraduate degree preferred but not results and track record matter more
What You'll Do.
Manage location revenue
Develop and manage annual financial performance
Optimize financial levers of the business
Lead monthly financial reviews
Lead customer funnel execution
Enforce disciplined operating cadence
Eliminate operational friction
Ensure compliance with procedures
Hold direct reports accountable to KPIs
Build location culture
Own local customer experience
Monitor customer satisfaction metrics
Resolve customer escalations
Strengthen brand reputation
Maintain competitive intelligence
Identify organic growth opportunities
Contribute to platform strategy
Support regional alignment
How You'll Work.
Team & Collaboration
cross-functional coordination; vendor/stakeholder management; Lead monthly financial reviews with your AVP and Regional; Partner actively with your HRBP; collaborating with peer GMs across the region; support regional alignment and standardization efforts
Communication Scope
Clear, direct communicator; gives real-time feedback; sets unambiguous expectations
Full Job Description
## What You'll Do P&L & Financial Performance Full ownership of location revenue, gross profit, EBITDA, and operating cost management. Develop and manage an annual budget; monitor financial performance weekly and take proactive corrective action on variances. Understand and optimize the core financial levers of the business: direct labor efficiency, gross profit, selling expenses, break-even point, and material cost management. Lead monthly financial reviews with your AVP and Regional Controller; come prepared, know your story, own your gaps. Operations & Funnel Execution Lead the complete customer funnel — demand generation, call booking, dispatch, sales conversion, and install execution — with daily visibility into where the funnel is breaking and why. Enforce a disciplined, data-driven operating cadence: daily huddles, weekly KPI scorecard reviews, and monthly performance deep-dives using Sila Vision Boards. Identify and eliminate operational friction — between the office, the field, and the customer — before it impacts the month's results. Ensure full compliance with Sila Standard operating procedures, tools, and systems across all departments. People & Culture Recruit, hire, develop, and retain a high-performing team across service, install, sales, and office functions. Hold direct reports strictly accountable to their KPIs through structured 1:1s, performance conversations, and clear expectations — not just annual reviews. Build a location culture where team members feel empowered, coached, and invested in — and where top performers want to stay and grow. Partner actively with your HRBP on talent planning, performance management, and workforce decisions; don't manage people issues in isolation. Model the Sila values — People First, Integrity Always, Results-Driven, Customer Excellence — in how you lead every single day. Customer Experience Take ultimate ownership of the local customer experience — from first call to job completion to follow-up review. Monitor
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