GeneralManager

Learfield is seeking a proven General Manager (GM) to lead our Sports Properties team and serve as the primary Learfield liaison to the university’s Athletics Department. This position plays a central role in overseeing the school’s comprehensive athletics multimedia rights agreement and corporate partner platform, while building and sustaining trusted relationships across campus. As a highly visible leader, the GM is responsible for driving results, growing revenue, and ensuring a successful, long-term partnership between Learfield and the university. In this role, you will lead a high-performing team to deliver innovative, client-focused solutions that align with both Learfield’s goals and the university’s strategic vision. You’ll manage day-to-day operations of the property, coach and develop staff, and foster a collaborative, accountable team culture. Success in this role requires a strong command of sponsorship sales, university partnerships, and operational excellence. You’ll partner closely with regional and corporate stakeholders, university leadership, and brand partners to maximize revenue opportunities, uphold Learfield standards, and support the mission of college athletics. **Essential Duties & Responsibilities:** * Serve as the primary liaison between Learfield and the university’s Athletics Department, Athletic Director, and university leadership. * Oversee the execution of the multimedia rights agreement and ensure alignment with the university’s values, brand standards, and strategic priorities. * Lead the property team, including sales and activation staff, providing coaching, performance feedback, and professional development. * Achieve individual and team revenue goals by selling integrated sponsorship packages using traditional, digital, social, and experiential platforms. * Cultivate and sustain strong relationships with local, regional, and national sponsors as well as key university stakeholders. * Collaborate with the Team S/VP and corporate