GeneralManager

Learfield is seeking a motivated and emerging General Manager (GM) to lead one of our Sports Properties and serve as the primary liaison to the university’s Athletics Department. This role is a foundational leadership position responsible for managing the day-to-day operations of the property and supporting the successful execution of the university’s athletics multimedia rights agreement and corporate partner platform. The GM plays a key role in representing Learfield on campus and ensuring a collaborative, values-based partnership. In this role, you’ll take ownership of local sponsorship sales and property operations, working closely with the university, corporate partners, and internal teams. This is a hands-on, revenue-focused position — ideal for someone who thrives in a fast-paced environment, excels at building relationships, and is energized by the opportunity to grow a property’s impact through creative and strategic sales efforts. While the role may include oversight of part-time or support staff, success is rooted in individual contribution, strong campus collaboration, and a relentless drive to deliver results. **Essential Duties & Responsibilities:** * Serve as the primary Learfield point of contact for the university’s Athletics Department and key campus stakeholders. * Lead all local sponsorship sales efforts, including prospecting, pitching, closing, and renewing integrated marketing partnerships across traditional, digital, social, and experiential platforms. * Manage the day-to-day execution of the university’s multimedia rights agreement, ensuring alignment with campus goals and brand standards. * Build strong relationships with sponsors, university leaders, and internal stakeholders to drive engagement and business growth. * Collaborate with corporate support teams (e.g., marketing, digital, legal, activation) to develop custom solutions and deliver top-tier partner service. * Maintain property-level business planning, reporting, and forecasting