Bershka
Retail
GeneralManager
Neural analysis suggests this role is
optimal for experienced candidates.
“General Manager at Bershka. Skills: Sales leadership, Retail operations, Team development. Own store performance. Deliver sales”
What You'll Achieve.
Deliver commercial results; Improve customer experience
Industry & Context.
Identify opportunities; Take action quickly; Address issues early
What They're Looking For.
Must Have
Experience leading fast-paced retail, Drive performance through people, Confident leadership of large teams, Operational discipline
Nice to Have
Coaching and performance conversations, Passion for fashion, Understanding of trends, Understanding of competitors
What You'll Do.
Own store performance
Drive commercial launches
Share competitor insights
Ensure merchandising reflects trends
Deliver consistent visual standards
Lead team to maintain environment
Ensure customer journey stays smooth
Ensure replenishment is completed
Maintain organised stockroom
Deliver consistent standards
Maintain high cleaning standards
Report maintenance issues
Build engagement and performance
Communicate clearly and respectfully
Give regular feedback
Develop leaders through coaching
Build succession plans
Deliver performance management
Ensure service minimums are met
Lead team to create journey
Use customer feedback to improve
How You'll Work.
Team & Collaboration
Cross-functional teams
Communication Scope
Clear communication
Full Job Description
Bershka General Manager Job Title General Manager Bershka | Full Time Reporting to Brand Manager / HR Manager Purpose of the role As a Bershka General Manager, you are accountable for the end-to-end performance of a high-volume, fast-moving store. You lead with ownership, pace and calm, delivering strong commercial results while creating a high-energy, inclusive culture and an excellent customer experience. Bershka is trend-led and fast. Success requires agility, strong visual standards, and visible leadership. What to expect: · Thrive in an environment where priorities can change daily (trading patterns, deliveries, operational issues, people challenges). · Are comfortable being hands-on and accountable. Noticing issues early and taking action quickly. · Balance customer experience, team wellbeing and performance without losing pace. · Lead through pressure (incidents, staffing gaps, high delivery volume, peak trading) while remaining calm, fair and decisive. · Build routines that support consistency, while adapting continuously, agility is essential. Key accountabilities Commercial leadership & agility · Own store performance and act quickly using data, insight and product knowledge. · Deliver sales, productivity and profitability through clear priorities and daily follow-through. · Use KPIs and internal tools to identify opportunities and implement actions at pace. · Drive commercial launches and marketing initiatives. · Stay close to competitors and trends; share clear insights to support the business. · Ensure merchandising reflects best sellers, trends and customer demand in real time. Visual standards & brand DNA. · Deliver consistent visual standards and fast floor execution. · Keep the store feeling new, trend-led and customer-ready every day. · Lead your team to maintain a positive environment aligned to Bershka DNA. · Ensure the customer journey (floor flow, fitting rooms, queue management) stays smooth and engaging. Stock flow, replenishment & operationa
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