GenAICommsStrategist

Proven ability to develop social-first strategy and copy for beauty, wellness, or personal care brands, Experience working across multiple markets, with the ability to identify and interpret local beauty trends, consumer behaviours, and platform dynamics in the Thailand market, Experience crafting brand narratives, campaign frameworks, and content systems for diverse, multi-market beauty audiences, Confidence presenting strategy and creative work to clients and senior stakeholders, including cross-market teams, Deep familiarity with beauty language — texture, ritual, transformation, sensory detail — and the ability to write with precision for diverse audiences across different cultural and market contexts, Ability to shift tone across platforms, formats, markets, and brand identities, Experience collaborating with clients or local market teams on vernacular, localisation, and culturally specific language needs, Expert knowledge of social platforms: formats, tone, algorithm behaviour, creator dynamics — with awareness of how these vary across the TH markets, Experience using AI tools for cultural, consumer, and competitive analysis, Familiarity with data interpretation and performance optimisation in a social content context, Advanced proficiency with generative AI tools for writing, ideation, insight generation, and content production, Experience designing AI-assisted workflows — including agent chaining — for multi-step content and strategy tasks, Ability to design, document, and share reusable prompts, workflows, and templates, Experience guiding others on effective AI tool usage within a creative or strategy context, Agentic approach to complex, multi-step and multi-market challenges: systematic, goal-oriented, and adaptable, Critical understanding of AI capabilities and limitations, with rigorous human oversight applied throughout, English fluency is essential