GCCMarketingSr.Lead

RESPONSIBILITIES: - - Serve as the regional guardian of the WHOOP brand across the GCC, ensuring consistency, quality, and cultural relevance in all market-facing initiatives - Develop and own the Country Brand Plan, identifying high-impact opportunities that drive brand awareness, consideration, and long-term growth across key GCC markets - Act as the market expert, leveraging insights on consumer behavior, cultural dynamics, and competitive landscape to inform strategy and execution - Lead cross-functional alignment across PR, creators, partnerships, media, and experiential teams to deliver integrated campaigns and activations - Localize and execute global campaigns to ensure strong in-market performance, while leading region-specific activations, partnerships, and moments that resonate culturally - Build and nurture relationships with key partners, government stakeholders, fitness communities, and influencers to drive grassroots growth and deepen brand affinity - Track and analyze performance metrics (e.g., reach, engagement, EMV, share of voice), translating insights into actionable recommendations - Partner with commercial, retail, and distribution teams to support acquisition, engagement, and retention goals within the region QUALIFICATIONS: - - 7–10+ years of experience in brand marketing, regional marketing, or market leadership roles, ideally within consumer technology, fitness, or lifestyle brands - Fluent in Arabic is a must - Deep understanding of the GCC markets, including cultural nuances, media landscape, and consumer behavior across key countries (e.g., UAE, KSA, Qatar) - Proven ability to lead and influence cross-functional teams in a fast-paced, matrixed organization - Experience developing and executing integrated marketing campaigns across brand, media, partnerships, and experiential channels - Strong strategic thinking combined with hands-on execution; comfortable operating from high-level planning to in-market delivery - Experience working with