WHOOP
consumer technology, fitness, or lifestyle brands
GCCMarketingSr.Lead
Neural analysis suggests this role is
optimal for Senior candidates.
“GCC Marketing Sr. Lead at WHOOP. Skills: regional brand and marketing leader, driving brand awareness, cultural relevance, and long-term growth across the Gulf region, connecting global strategy with local execution, ensuring WHOOP shows up in a way that is both consistent and deeply resonant within each market. Serve as the regional guardian of the WHOOP brand across the GCC, ensuring consistency, quality, and cultural relevance in all market-facing initiatives. Develop and own the Country Bran”
What You'll Achieve.
driving brand awareness, cultural relevance, and long-term growth across the Gulf region; deliver cohesive, high-impact brand experiences; drive brand awareness, consideration, and long-term growth across key GCC markets; drive grassroots growth and deepen brand affinity; support acquisition, engagement, and retention goals within the region
Industry & Context.
What They're Looking For.
Must Have
7–10+ years of experience in brand marketing, regional marketing, or market leadership roles, Fluent in Arabic, Deep understanding of the GCC markets, including cultural nuances, media landscape, and consumer behavior across key countries (e.g. , UAE, KSA, Qatar), Proven ability to lead and influence cross-functional teams in a fast-paced, matrixed organization, Experience developing and executing integrated marketing campaigns across brand, media, partnerships, and experiential channels, strategic thinking combined with hands-on comfortable operating from high-level planning to in-market delivery, Data-driven mindset with the ability to translate performance metrics into clear actions and recommendations, Excellent communication skills, commitment to embracing and leveraging AI tools in day-to-day tasks
Nice to Have
Experience working with or navigating government entities, large partners, or regulated environments is a plus, Arabic proficiency is a plus
What You'll Do.
Serve as the regional guardian of the WHOOP brand across the GCC
and cultural relevance in all market-facing initiatives
Develop and own the Country Brand Plan
identifying high-impact opportunities that drive brand awareness
and long-term growth across key GCC markets
Act as the market expert
leveraging insights on consumer behavior
and competitive landscape to inform strategy and execution
Localize and execute global campaigns to ensure in-market performance
while leading region-specific activations
and moments that resonate culturally
Build and nurture relationships with key partners
government stakeholders
and influencers to drive grassroots growth and deepen brand affinity
Track and analyze performance metrics (e. g.
translating insights into actionable recommendations
Partner with commercial
and distribution teams to support acquisition
and retention goals within the region
How You'll Work.
Team & Collaboration
Lead cross-functional alignment across PR, creators, partnerships, media, and experiential teams to deliver integrated campaigns and activations; Proven ability to lead and influence cross-functional teams in a fast-paced, matrixed organization; Partner with commercial, retail, and distribution teams
Communication Scope
Excellent communication skills
Full Job Description
## Description At WHOOP, we're on a mission to unlock human performance and extend healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is hiring a Marketing Sr. Lead – GCC to serve as the regional brand and marketing leader, responsible for driving brand awareness, cultural relevance, and long-term growth across the Gulf region. This role connects global strategy with local execution, ensuring WHOOP shows up in a way that is both consistent and deeply resonant within each market. You will act as a strategic operator and cross-functional leader, aligning efforts across PR, creators, partnerships, media, and experiential to deliver cohesive, high-impact brand experiences in a rapidly evolving and high-opportunity region. ## RESPONSIBILITIES Serve as the regional guardian of the WHOOP brand across the GCC, ensuring consistency, quality, and cultural relevance in all market-facing initiatives Develop and own the Country Brand Plan, identifying high-impact opportunities that drive brand awareness, consideration, and long-term growth across key GCC markets Act as the market expert, leveraging insights on consumer behavior, cultural dynamics, and competitive landscape to inform strategy and execution Lead cross-functional alignment across PR, creators, partnerships, media, and experiential teams to deliver integrated campaigns and activations Localize and execute global campaigns to ensure strong in-market performance, while leading region-specific activations, partnerships, and moments that resonate culturally Build and nurture relationships with key partners, government stakeholders, fitness communities, and influencers to drive grassroots growth and deepen brand affinity Track and analyze performance metrics (e.g., reach, engagement, EMV, share of voice), translating insights into actionable recommendations Partner with commercial, retail, and distribution teams to support acquisition, eng
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