Betsson Group
iGaming
GamingandCRMManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Gaming and CRM Manager at Betsson Group. Skills: CRM, Marketing strategy, Player monetization. Devise marketing programmes. Execute marketing programmes”
What You'll Achieve.
Decrease churn; Enhance player engagement; Drive change; Drive improvements
Industry & Context.
Analytical skills
What They're Looking For.
Must Have
4+ years iGaming experience, 2+ years CRM experience, Excellent communication skills, Analytical skills
What You'll Do.
Devise marketing programmes
Execute marketing programmes
Increase campaign ROI
Build lifecycle communication
Automate lifecycle communication
Define contact strategy
Optimize marketing programmes
Facilitate real-time data
How You'll Work.
Team & Collaboration
Product development team; Sportsbook managers; Gaming managers; Country managers; BI teams; Data warehouse teams
Communication Scope
Communication skills
Full Job Description
Excellent opportunity to join Betsson Group as our new Gaming and CRM Manager The Wow As a CRM Manager, you will be responsible for CRM strategy and execution. This means you will be working closely with our Product development team, Sportsbook, Gaming and Country managers as well as any other key stake holders to ensure effective customer touchpoints, that is anything the customers see, read or interact with. A flavour of what you'll be doing Devise and execute effective marketing programmes within the customer lifecycle Work closely with product and country managers to increase campaign ROI through tailor-made nurture programmes aimed at monetising players post the 1st interaction with a campaign Build & automate lifecycle communication in towards decreasing churn and enhancing player engagement Define the brands contact strategy (right place, right time, right person) by aligning with the product team on segmentation and targeting of communication Champion an ongoing tests & learn programme (A.B & Control group) & optimise marketing programmes based on learnings Work with BI & Data warehouse teams to facilitate real-time data-driven communication Benchmarking results to keep driving change and improvements Who you are At least four years of iGaming experience At least two years of CRM experience Excellent communication skills Analytical skills University level Bachelors degree What we offer We offer a fun and challenging role in a helpful and dynamic environment. For the right person there are many different career paths at Betsson, both if you want to deepen your technical skills or work with leadership in the future. Challenge accepted? By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy
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