TBC

Banking

GamificationLead

Tbilisi, Georgia FULL TIME
The Brief

“Gamification Lead at TBC. Design and develop gamification mechanics. Create personalized missions, challenges, and reward mechanics”

What You'll Achieve.

increasing acquisition; activity; retention

Industry & Context.

Banking
Problems you'll solve

analytical mindset; identify patterns in customer behavior

What They're Looking For.

Must Have

Experience in campaign management, segment management, CRM, growth marketing, product engagement, Experience in areas where gamification or engagement mechanics were used, analytical mindset, Ability to work in a fast-paced environment, manage multiple initiatives, Proactive attitude, creative thinking, communication and collaboration skills

What You'll Do.

Design and develop gamification mechanics

Create personalized missions

Work closely with segment teams

Use customer data and behavioral insights

Launch and optimize campaigns and engagement mechanics

Continuously test new ideas

How You'll Work.

Team & Collaboration

Work closely with segment teams; product teams; analytics teams

Communication Scope

communication and collaboration skills

Free ATS check

Applying for this Gamification Lead role?

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