Amazon Games
Games
GamePlayAnalyst
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Game Play Analyst at Amazon Games. Skills: Gameplay analysis, Player behavior, Actionable insights. Design gameplay tests. Execute gameplay tests”
Industry & Context.
Root cause analysis
What They're Looking For.
Must Have
5+ years experience in games industry, 5+ years playtesting, game UX, QA, user research, Experience designing gameplay tests, Experience running user studies, Familiarity with core gameplay systems, Synthesize qualitative feedback, Incorporate quantitative signals, Translate findings into actionable insights, Experience working cross-functionally, Portfolio demonstrating past work
Nice to Have
Experience in games industry studio, Experience managing third party agencies, Background in casual game design, Background in mobile game design, Background in accessible game design, Comfort operating in ambiguous environments
What You'll Do.
Design gameplay tests
Execute gameplay tests
Conduct comparative assessments
Benchmark player experience
Identify differentiation opportunities
Define target players
Define test objectives
Define success criteria
Define participant sourcing strategies
Apply research methods
Apply playtesting methods
Identify patterns in player behavior
Identify patterns in player feedback
Translate findings into insights
Define scope with vendors
Ensure quality of outputs
Ensure consistency of outputs
Influence game design decisions
Influence iteration decisions
Improve playtesting approaches
Scale playtesting approaches
How You'll Work.
Team & Collaboration
Work with designers; Work with producers; Work with technical leads; Partner with game designers; Work with game developers; Work with product managers; Work with business teams
Communication Scope
Actionable insights
Full Job Description
Amazon Games is looking for a Game Play Analyst to help us build exciting new mass market games with a multiplayer component. This role sits at the intersection of player insights, playtesting, and product development – and will work directly with designers, producers and technical leads to build great games that are fun and engaging for players of all experience levels. We think big and work with some of the biggest and most beloved global IP licenses. We are customer-obsessed and build our games with a focus on innovation and quality to nurture long-term relationships with our global customers and partners. The opportunity to shape how millions of players engage with games on Luna is significant—but it also requires navigating new territory. You should be comfortable operating in a space with high ambiguity, where speed, judgment, and a strong player instinct are as important as methodological rigor. In this role, you’ll lead thinking on how to best understand and represent the player—designing and running gameplay tests, identifying patterns in player behavior, and translating those into clear, actionable insights. You’ll also help define how and when we scale testing, partnering with external vendors to support larger titles while maintaining a high bar for quality and consistency. Key job responsibilities • Design and execute gameplay tests across development stages in partnership with game designers—from early prototypes through pre-launch validation—using both lightweight, rapid playtests and more structured approaches to evaluate onboarding, controls, difficulty, and engagement loops. • Conduct comparative gameplay assessments across third-party titles and platforms to benchmark player experience and identify opportunities for differentiation. • Act as a connector between game experience and business goals—helping define target players, test objectives, success criteria, and participant sourcing strategies aligned to product and content priorities. • Apply a
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