ING Bank
Financial Services
FunnelOptimizationSpecialist|Acquisition-Home'BankApp
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Funnel Optimization Specialist | Acquisition - Home'Bank App at ING Bank. Skills: Funnel optimization, Mobile app acquisition, Data-driven growth. Analyze mobile acquisition funnel. Identify drop-offs”
What You'll Achieve.
Grow onboarding funnel CVR with 10pp; Fix top 5 qualitative painpoints
Industry & Context.
Identify friction points; Turn data into improvements; Data-driven optimization
What They're Looking For.
Must Have
Experience in funnel optimization, Experience in CRO, Experience in digital acquisition, Experience in product, Understanding of mobile app journeys, Mindset focused on conversion, Mindset focused on performance, Mindset focused on continuous improvement, Ability to interpret data, Ability to identify actionable insights, Hands-on experience with A/B testing, Hands-on experience with experimentation, Ability to define hypotheses, Ability to measure impact, Ability to scale experiments, Good understanding of app environments, Good understanding of tracking, Good understanding of implementation, Ability to collaborate effectively with engineering, Stakeholder management, Clear, structured, action-oriented communication, Ability to translate insights into business, Ability to translate insights into product
Nice to Have
Experience with analytics tools (e.g., GA4/Adobe, Amplitude), Experience with MMP
What You'll Do.
Analyze mobile acquisition funnel
Identify conversion barriers
Drive experimentation
Translate insights into hypotheses
Measure hypothesis impact
Optimize onboarding flows
Ensure seamless transition
Partner with Product Owners
Partner with developers
Partner with marketers
Align funnel optimization
Bridge business needs
Bridge technical needs
Build funnel dashboards
Maintain funnel dashboards
Build performance dashboards
Maintain performance dashboards
Ensure event tracking
Provide recommendations
How You'll Work.
Team & Collaboration
Cross-functional setup; Acquisition & Growth ecosystem; Mobile; Digital Marketing; Product; UX/UI; Customer Data
Communication Scope
Clear communication; Structured communication; Action-oriented communication
Full Job Description
**Mission** Join us to transform how customers enter and activate their relationship with ING through the Home'Bank app. In this role, you will own the optimization of the end-to-end acquisition funnel within the mobile app, ensuring that every step - from install to activation - delivers a seamless, high-converting experience. You will directly impact conversion rates, customer activation and primary relationship growth, by identifying friction points and turning data into actionable improvements. This is a high-impact role at the core of our ambition to build a scalable acquisition flywheel, moving from campaign-driven growth to product-led, sustainable growth. If you are passionate about mobile journeys, experimentation and data-driven optimization, this role gives you the opportunity to shape one of ING’s most critical growth engines. **About the team** You will be part of the **Acquisition & Growth ecosystem**, working at the intersection of: * Mobile (Home'Bank app); * Digital Marketing & Performance; * Product & Engineering; * UX/UI & Customer Experience; * Data & Analytics; We work in a highly collaborative, cross-functional setup, where: * Decisions are driven by data and experimentation; * Teams operate in a test & learn mindset; * Impact is measured through conversion, activation and engagement KPIs; The environment is: * Fast-paced and outcome-oriented; * Focused on continuous improvement and scaling what works; * Open to innovation, automation and AI-driven capabilities; **What success looks like (first 6–12 months)** * This person is expected to grow onboarding funnel CVR with 10pp; * This person is expected to fix top 5 qualitative painpoints from clients related to the onboarding flow; **Your day-to-day** **Funnel analysis & optimization** * Analyze the end-to-end mobile acquisition funnel (install → onboarding → activation); * Identify drop-offs, frictions and conversion gaps; * Monitor KPIs such as CVR, activation rate and step-by-step performance;
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