Gen
Technology
FreemiumBrandStrategy&CampaignsSr.Manager
“Freemium Brand Strategy & Campaigns Sr. Manager at Gen. Skills: Brand strategy, Campaign management, Product launches. Shape brand strategy. Operationalize brand strategy”
What You'll Achieve.
Drive long-term brand equity; Drive near-term business performance; Drive measurable outcomes
Industry & Context.
Complex problem management
Onsite 3 days
What They're Looking For.
Must Have
10+ years experience, Brand strategy experience, Integrated marketing experience, Campaign planning experience, Strategic development experience, Large-scale brand campaigns, Major product launches, Brand positioning expertise, Messaging architecture expertise, Integrated campaign systems expertise, Balance brand building, Balance growth goals, Translate insights to strategy, Translate insights to briefs, Full-funnel marketing understanding, GTM integration understanding, Global matrixed organizations, Analytical fluency, Connect brand to outcomes
Nice to Have
Applied AI use preferred, AI in marketing strategy preferred
What You'll Do.
Operationalize brand strategy
Translate brand vision
Develop messaging architecture
Develop campaign frameworks
Drive business performance
Define market initiatives
Ensure insight-driven campaigns
Ensure differentiated campaigns
Ensure integrated campaigns
Refine global brand strategy
Develop strategic narratives
Ensure brand principles reflected
Contribute to brand identity
Design campaign architecture
Define strategic platforms
Define messaging hierarchies
Define audience segmentation
Define campaign interactions
Establish structured frameworks
Align brand storytelling
Align conversion objectives
Develop creative ideas
Drive upper funnel storytelling
Develop strategic campaigns
Develop content series
Build scalable toolkits
Build scalable playbooks
Ensure campaign prioritization
Ensure campaign sequencing
Lead strategic campaign development
Author campaign briefs
Define launch positioning
Define audience targets
Define strategic KPIs
Integrate initiative strategies
Champion creative thinking
Develop breakthrough platforms
Develop brand moments
Accelerate insight synthesis
Accelerate audience segmentation
Accelerate messaging iteration
Accelerate campaign planning
Modernize campaign processes
How You'll Work.
Team & Collaboration
Go-to-Market leaders; Acquisition Strategy; Media & Performance; Social; Web; PR; Analytics; Cross functional teams; Product Marketing; Brand Design leadership; Creative team; Regional channels
Communication Scope
Storytelling; Influence stakeholders
Process & Methodology
Structured planning
Applying for this Freemium Brand Strategy & Campaigns Sr. Manager role?
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